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    1. Business News
    2. Authors
    3. akanksha nagar

    Akanksha Nagar

    Introduction

    Akanksha Nagar is a Senior Correspondent with Financial Express (print). With over six years of experience in journalism and marketing, she covers FMCG, consumer durables, electronics, and e-commerce. Twitter handle: @akankshan_Read More

    Author's image

    Akanksha Nagar is a Senior Correspondent with Financial Express (print). With over six years of experience in journalism and marketing, she covers FMCG, consumer durables, electronics, and e-commerce. Twitter handle: @akankshan_

    Author's image
    By Akanksha Nagar
    Category expansion (Image: PR Handout)
    Taking guard on a new wicket

    Cremica’s ready-to-eat foray will not be a cakewalk

    By Geetika Srivastava
    May 4, 2024 09:25 IST
    The campaign extends beyond superficial greenwashing practices
    On the spot: Campaign adds human touch to company image

    The provision of concrete data and quantifiable objectives aids consumers in comprehending Apple’s role in fostering a sustainable future

    By Akanksha Nagar
    May 1, 2024 09:00 IST
    nestle india
    Sugar content in Cerelac lower than FSSAI limit: Nestle

    Explaining the rationale behind added sugar content in Nestle’s baby food in India, Narayanan said meeting the nutritional profile could…

    By Akanksha Nagar
    April 30, 2024 05:45 IST
    The volume growth in the food sector during the October-December quarter stood at 5.3%, down from 8.7% in the July-September quarter of '23, according to NielsenIQ.
    Cola, beverage & dairy firms eye 25% growth this summer

    Parle Agro, ITC Foods, Mother Dairy & Rasna bet on low-unit packs to increase volume growth.

    By Akanksha Nagar
    April 29, 2024 05:29 IST
    I have a deep appreciation for anything pursued with passion
    After hours with Deep Bajaj, co-founder & CEO, Sirona Hygiene

    Weekends are typically set aside for spending quality time with friends and family.

    By Akanksha Nagar
    April 15, 2024 09:14 IST
    beverage
    Drinks, beverage brands to lose health tag in e-retail

    Analysts see no impact on brands such as Bournvita, Horlicks

    By Akanksha Nagar
    April 13, 2024 22:49 IST
    malls, malls news, industry news, industry, Cushman & Wakefield
    Malls expected to add 8 million sq ft of operational space in 2024

    With limited availability in malls, retailers are increasingly turning their attention to high streets.

    By Akanksha Nagar
    April 13, 2024 00:30 IST
    The Indian residential AC market is estimated to touch 11.5 million units in FY25 (Image/Reuters)
    Blue Star expects 25% growth in sales of residential AC in June quarter

    The company has already witnessed up to a 40% year-on-year increase in sales of AC in March

    By Akanksha Nagar
    April 10, 2024 04:50 IST
    Category expansion
    Cooking up a storm

    Brands are turning up the heat in the frozen foods category

    By Geetika Srivastava
    April 5, 2024 08:34 IST
    ITC Foods, ITC news, industry news, financial express news
    ITC Foods’ dairy & beverage biz to focus on volume in FY25: COO

    According to NielsenIQ, the volume growth in the food sector during the October-December quarter stood at 5.3%, down from 8.7%…

    By Akanksha Nagar
    April 5, 2024 02:20 IST
    Chocolate
    Amid cocoa’s rate surge, chocolate makers mull price hike

    Some companies contemplate shifting to domestic sourcing

    By Akanksha Nagar
    April 4, 2024 03:00 IST
    Turning the tide
    Can women’s sports in India hit the advertising gold?

    Brand endorsement pitch

    By Akanksha Nagar
    April 1, 2024 08:36 IST
    CIABC's members include Allied Blenders & Distillers, Amrut Distilleries, and Devans Modern Breweries, among others
    Following govt directive on surrogate ads, liquor cos seek ad leeway for brand extensions

    ‘Advertising for brand extensions should be allowed as long as there is no misrepresentation or miscommunication’

    By Akanksha Nagar
    March 30, 2024 10:42 IST
    Experts say, as the league attracts at least 70-80% of the male viewership, it makes it a popular platform for tobacco brands
    Alcobev surrogate ad volume falls in IPL on stricter norms

    GoI and ASCI have put forth stringent guidelines to curb surrogate ads

    By Akanksha Nagar
    March 30, 2024 09:59 IST
    rupee
    RSH Global to close FY24 at Rs 575 cr; misses Rs 600 cr revenue target

    The mass personal care company expects Rs 200 crore business from masstige offerings in the next three years.

    By Akanksha Nagar
    March 30, 2024 01:45 IST
    Barista, Barista revenue,
    Barista to end FY24 with Rs 240 crore in revenues; eyes 800 outlets target

    The coffee chain is looking at rejigging its menu, expanding company-owned stores, and incurring double-digit growth from online operations this…

    By Akanksha Nagar
    March 30, 2024 00:30 IST
    godrej revenue, godrej appliances, godrej ACs,
    Godrej Appliances estimates FY24 revenues at Rs 6,000 crore

    The company expects at least a 20% growth in sales of ACs and refrigerators during the upcoming summer season.

    By Akanksha Nagar
    March 30, 2024 00:15 IST
    apparel exports, stock replenishment, apparel brands, inventory, revenue, raw material costs, FTAs, capex investments,, demand revival, PLI
    Retail booms in sacred cities as spiritual tourism soars

    Tourist influx prompts retail brands to diversify and tailor offerings.

    By Akanksha Nagar
    March 30, 2024 00:05 IST
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