Ludhiana-based garment manufacturer Oracle plans to open exclusive brand outlets (EBOs), to market its new range across Punjab. The company specializes in manufacturing jackets, coats and pullovers for both men and women.
In an interaction with FE, Sanjeev Singla, MD,Oracle said that about 10 EBOs are to be opened, by the end of next year. “At present, our brand is available at the multi-brand outlets but now we will be marketing our products through exclusive outlets as well. The first EBO will be rolled out by September 2008 when we’ll launch our new range of garments including formal wear. The stores will be concentrated in Punjab and Delhi regions initially. We have just launched our fall-winter collection and will be foraying into summer wear segment in the next season”, said Singla.
Oracle presently has one manufacturing facility in Ludhiana with a capacity to produce about 1.5 lakh garment units annually. “We are planning to scale up the capacity to about 2.5 lakh garment units per year. A new manufacturing facility is in the pipeline which will also be located in Ludhiana. A budget outlay of about Rs 8-10 crore has been earmarked for expansion purposes.
We achieved a turnover of Rs 15 crore last year and our target is to achieve a turnover of about Rs 25-30 crore by the end of fiscal year 2008-09,” said Singla.