Now, Nature’s Essence to play with colours

Cashing upon the growing cosmetics industry, Delhi-based personal care products manufacturer? Nature’s Essence?is launching its colour cosmetics range under the brand name Coloressence early next year.

The company will also launch this range in 16 other countries simultaneously. Saurabh Nanda, executive director Nature’s Essence told FE, “An investment of Rs 6 crore is earmarked for the first six months of Coloressence. We will be bringing more than 20 categories with many variants in the Coloressence range. In the first year we expect a revenue of about Rs 20-30 crore. Initially our cosmetics will be available in beauty salons that are already using our products and then we’ll enter the retail market.”

Besides supplying these products to the salons, the company plans to train the beauticians as well. Saurabh added, “We will be conducting about 200 road shows and seminars across the country. Six teams comprising national as well as international beauty experts will train the staff of about 50,000 salons. This will help in enhancing the awareness levels of the consumers and the make up artists.”

Nature’s Essence will develop the new high-end cosmetics range at its Haridwar plant by scaling up its capacity.

“Since the containers are being imported from Korea and the pigments from Germany, the products will match upto the International standards. We are also setting up a new plant at Kotdwar in Uttarakhand to be spread over 15,000 sq ft. This plant will be used to manufacture a whole new range of consumer products. We are planning to foray into manufacturing perfumes, lifestyle pharmaceutical and OTC products and toiletries etc in the coming fiscal year,” said Saurabh.

The company is further expanding its retail network by opening about 50 retail outlets cum training centers within a year and 100 such outlets by the end of two years. Since about 60% of the company’s sales revenue comes from these small towns, it will tap these markets first and then expand into metros.

An IPO is planned by Nature’s Essence within the next two years.