After apparel, jewellery, furniture and consumer appliances, Snapdeal is now offering car bookings. The website has tied up with utility vehicle major M&M for booking the new Scorpio SUV. The new Scorpio, to be unveiled on September 25, is being offered for a booking amount of Rs 20,000. In the automotive segment, Snapdeal currently sells after-market parts, allow wheels and accessories such as audio systems.
Carmakers are now increasingly tapping customers online as marketeers feel that a large part of the segment that buys cars uses the internet on either the computer or mobile.