Kodak, which has been the market leader in retail printing, kiosks, films and motion picture films has now become a clear number 2 in Digital cameras category in India replacing Canon, as per the latest IDC report. The IDC report pegs Kodak?s market share at 21.6 % in Q3, 2009 in the digital camera category, followed by Canon at 14.6%. Further the ORG ? GFK retail audit report has placed Kodak?s C140 as India?s highest selling digital camera model since June 2009.
As per the IDC report, Kodak has clocked the growth rate of 48% by volume. As per the report in Q3, 2009, the Digital Cameras price segment ?below Rs. 10,000/-? contributes 71% to the entire digital cameras market in India, with Kodak at 29% market share being the clear market leader in this segment, followed by Samsung at 15%.
According to Ravi Karamcheti, MD Kodak India,? This is a significant milestone for Kodak India which can be attributed to our in-depth understanding of the Indian market, performance of our product range and strength of our distribution network. The penetration of DSC (digital still cameras) in India is still very low, compared to countries across Asia. Kodak expects that to change quickly. We expect to maintain this growth momentum with an over 30% year on year volume growth in DSC by aggressively launching new products such as our award winning range of Digital Video cameras in 2010?.
Kodak will now be focusing on launching India specific cameras and other products and are in the midst of conducting extensive market research for the same The Company will invest in communications and increasing brand presence in this category.