Despite intense competition from Hollywood flicks Wanted and Wall-E, Farhan Akhtar starrer Rock On has stolen the show among seven films released last Friday. The film, which was released on August 28, has raked in a gross profit of Rs 10-12 crore across India over the weekend, said experts.
In most multiplexes, Rock On accounted for over 90% collections. Effective marketing strategy, quality film-making, storyline and a festive mood were main reasons for the success of Rock On, opined experts.
These helped the film beat competition from Wanted and Wall-E that raked in 50% and 20-30% business respectively, across exhibitors.
Bhumika Tewari, AVP programming, Fun Cinemas says, ?The feel-good content and the word-of-mouth publicity are main reasons for Rock On?s success during the weekend.?
Also, the hype around Rock On helped it overshadow rest of the films released at the same time. Harshvardhan Gangurde, vice-president, marketing, Inox Leisure said, ?Rock On was the major contributor to our box-office over the weekend.?
He feels that any well-made film, at any point in time, will rake in good business. Even at Adlabs, Rock On generated over 80% business, while Wanted and Wall-E, put together accounted for 20-22%.
Film trade analyst Amod Mehra said, ?Rock On is a youth-centric film. It?s the young generation that?s flocking the theatres.?
The film?s strategy has worked, he said, adding that though English films have their own set of audiences, any well made film with Indian content will get preference.