With Raksha Bandhan round the corner fast food and ice cream companies are upbeat that their online sales is likely to go up by almost 50% over the last year.
Delhi-based restaurant chain Nirula’s is optimistic that its online sales would jump by 50% over the previous year. “We are expecting a better sales this year because we are looking at new ways of reaching out to the customers. For example, we would be resorting to SMS marketing, sending emailers. Besides, we would come up with new promotions for online sales,” Sudipta Sen Gupta, senior vice-president (marketing and sales), Nirula’s told FE.
However, Gupta refused to give the exact figures on how much does the online sales contribute to the overall sales of the restaurant chain. ”Its not a grand percentage. But certainly online sales is the revenue stream of the future,” she said. Similarly, ice-cream retailer Baskin Robbins has projected that its online sales would surge by 15% over the last year on the occasion.
”Earlier our online sales were carried out by two agencies -Taj Online and Rams Rewards. In another 15 days we would have our own portals which would give further push to our online sales, ” Sanjay Coutinho, chief operating officer at Baskin Robbins said. According to an industry analysts the key reasons for the strong growth in the online sales over the years is because of a broad product selection and the ever-expanding range of unique and unusual gift ideas offered as well as increased consumer confidence in shopping on the Internet.