In a bid to cash in on the growing trend of Indians eating out, fast food retailing giants McDonald’s India, Yum! Restaurants International, Pizza Hut, Dominos Pizza India and Yo! China are charting out plans to enter new Tier II and III markets, apart from penetrating deeper into existing markets.
Amit Jatia, managing director and joint venture partner, McDonald’s India (West & South), told FE, ?We are planning to set up McDonald’s restaurants in Hyderabad, Bangalore and Chennai where we are currently not present. Inclusive of the North and the West, where we are present, plans are on the anvil to increase the number of McDonald?s restaurants by 25 from the current 49 restaurants by 2007-end.?
McDonald?s hopes to increase footfalls at its restaurants in the South and the West by 25%, on further expansion.
?We are also contemplating plans to enter the Gujarat market in the near future,? he said. Currently, McDonald?s India has over 120 restaurants in the country.
Competitor Dominos Pizza India is planning to enter cities such as Bhopal, Nagpur, Vizag, Bhubhaneshwar and Surat soon.
According to Ajay Kaul, vice president (marketing), Dominos Pizza India, ?We are planning to set up 70 outlets by March-end 2008, which will include these newer cities, apart from Tier II and III cities where we are already present such as Baroda, Indore and Nasik.
Plans are on the anvil to invest Rs 400 crore in setting up 500 Dominos Pizza outlets by 2010.?