The Micromax Canvas A1 smartphone has beaten all the rival brands, even Apple Inc’ iPhone,?in terms of getting buyers preference on Amazon.in. The e-tailer, which is in midst of its month-long ‘Online Shopping Dhamaka’ sale,?has sold more than 100,000 units of the device since its launch,?making it?by far the best selling phone on the e-commerce platform.
The rush for the Indian branded phone comes?even as Amazon has witnessed a spurt in the sale of old and new models of the popular Apple In’s?iPhone. According to the a company statement, iPhone?sales have?witnessed a five-fold?jump so far in the month-long festivities that would run up to Diwali.
Similarly, the recently launched Coke Zero beverage has also caught buyer fancy with Amazon.in selling more than 100,000 cans of the brand in less than a week of its launch in the second half of September. The festival season has also witnessed a 300% increase in sales in the shoes category in the first two weeks of the sale month.
?We are also receiving a fabulous response for the Timex weekender collection of watches and for Hidesign?s ICONIC collection for both men and women for the past two weeks. In addition, products like? SD cards, 8 and 16GB Jump drives, Philips Shavers. are also some of our top-selling products,”? the e-tailer said in a statement.
Like previous occasions, Amazon expects consumer electronics (including PCs), books shoes, home and kitchen, baby and health and personal care products to fly of its racks during the sale season.