‘Not a celebrity brand, but a contender’: Agilitas CEO on roadmap for Virat Kohli’s One8
Indian cricket captain Virat Kohli has left Puma to join Agilitas Sports as an investor and co-creator for his brand One8. In the deal, Kohli acquired a 1.94% stake in Agilitas for ?40 crore and Agilitas acquired One8. The brand will undergo a complete redesign and expand globally to compete with top brands.