What is Nike’s ‘Why Do It’ campaign? An attempt to connect to Gen Z or garner eyeballs
Nike, a top US sportswear brand, introduced the ‘Just Do It’ campaign 40 years ago, now a timeless branding tactic. To appeal to Gen Z, the largest and wealthiest generation, the brand launched ‘Why Do It’ campaign, encouraging young athletes to make their own decisions and unleash their potential. While some praised the bold move, others questioned its impact on the brand’s image.