VOLNEX expands digital outreach with its launch By launching on Instagram, VOLNEX is positioning itself to engage with what it describes as a growing segment of digitally… 6 months agoJuly 7, 2025
Apple TV+ now available on Prime Video in India—Here’s how to watch! Apple TV+ now available on Prime Video in India as an add-on subscription, offering seamless access to its exclusive shows… 9 months agoApril 2, 2025
Dolby Laboratories to launch Dolby Cinema in India, expanding premium movie-going experience The first Dolby Cinema screens will open this year at City Pride in Pune, Allu Cineplex in Hyderabad, LA Cinema… 9 months agoApril 1, 2025
Haq Se Single to debut on YouTube with original series According to a KPMG-Google report, digital video consumption in India grew by 30% in 2023, with YouTube accounting for a… 8 months agoApril 20, 2025
Can JioHotstar take on YouTube and Instagram? Premium Story Last week, JioHotstar announced that it had crossed 100 million paid subscribers, placing it well ahead of Amazon Prime Video… 9 months agoMarch 31, 2025
M&E deal activity to gain pace in FY26 Following a year of significant deals, India’s media and entertainment (M&E) sector is expected to focus on strategic, smaller acquisitions… 9 months agoMarch 31, 2025
JioHotstar clocks record 1.3 billion views in IPL opening weekend The digital viewership of the first three matches was 40% higher than last year, fueled by a 54% increase in… 9 months agoMarch 29, 2025
AI is writing the news, but who’s paying the price? As newsrooms automate content creation, ethical concerns, revenue risks, and human oversight challenges loom large. Can AI and journalism coexist… 9 months ago
Flipping the script: South stars are tilting the balance in influencer marketing Premium Story According to Ormax Media, South movies contributed close to 50% (Telugu: 20%, Tamil:15%, Malayalam: 10%, Kannada: 3%) to the country’s… 9 months agoMarch 28, 2025
Digital media surges to Rs 80,200 crore, overtakes TV in India’s Rs 2.5 trillion M&E industry According to the FICCI-EY report titled Shape the Future, the sector is expected to expand further in 2025, growing by… 9 months agoMarch 27, 2025
IPL 2025 live screening in PVR INOX Theatres: How to watch, cities, and booking details The initiative kicked off on March 22 with the IPL 2025 opening ceremony, followed by live screenings of select weekend… 9 months agoMarch 24, 2025
New Media Council on cards? Govt panel calls for unified regulation Meanwhile, the MIB is actively developing the Broadcasting Services (Regulation) Bill, which, if passed, would bring digital news platforms and… 9 months agoMarch 24, 2025
Why Bachchan remains the advertiser’s safest bet He paid Rs 120 crore in taxes and became India’s highest tax-paying celebrity for FY 2024-25, surpassing Shah Rukh Khan… 9 months agoMarch 27, 2025
Price collusion: CCI raids ad giants, broadcasters’ body CCI raids media giants GroupM, Dentsu, IPG, IBDF over IPL ad rate fixing allegations. Pre-IPL disruption looms amid cartel probe. 10 months agoMarch 18, 2025
Chhava’s epic run: Vicky Kaushal boosts Indian box office resurgence The film, which has grossed over Rs 650 crore, is now among the highest-grossing Hindi films of all time. 10 months agoMarch 18, 2025
76% of GenZ don’t watch podcasts on YouTube, they prefer… The survey found that 56% of Gen Z podcast fans prefer Spotify, an increase from 47% in 2021. 10 months agoMarch 18, 2025
Tata Play brings live Formula 1 and global sports to TV with FanCode Tata Play partners with FanCode to launch Tata Play FanCode Sports, bringing live Formula 1, cricket, football, golf, and more… 10 months agoMarch 17, 2025
IPL 2025: The money, the ads, and the battle for brand supremacy With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand… 10 months agoMarch 17, 2025
