Operation Sindoor breaks viewership records: Most watched news event since 2022, says BARC The nation turned to TV as Operation Sindoor gripped headlines — viewership spike beats even Lok Sabha election results. 7 months agoMay 19, 2025
Streaming giants are pressing play on hybrid monetisation to cater to diverse preferences Premium Story A hybrid model is becoming the dominant template. “Ad-supported models have become crucial, especially for regional or emerging platforms like… 7 months agoMay 19, 2025
Zee goes back to ‘Z’ in brand makeover Premium Story In the last few quarters, the company has increased its focus on improving margins and giving a push to content… 7 months agoMay 19, 2025
OTTplay Premium uses AI to improve content discovery and viewer engagement The company said its proprietary artificial intelligence system uses machine learning and large language models (LLMs) to recommend content across… 6 months agoJuly 7, 2025
Funded Friday launches Global Funding for Retail Traders The brand offers two main programs — the Learner Challenge and the Risk Warrior Challenge—designed to match different trading styles… 5 months agoJuly 18, 2025
Indian film industry joins Turkey boycott, bans all shoots and partnerships The All Indian Cine Workers Association (AICWA), which represents a broad spectrum of professionals across the entertainment sector, has declared… 7 months agoMay 15, 2025
Amazon Prime Video to show ads from June 17 — Rs 699 extra for ad-free streaming . According to Amazon, this change is aimed at sustaining long-term investments in high-quality programming. 8 months agoMay 13, 2025
Race to own brand ‘Operation Sindoor’ begins; Reliance and three others file trademark application From what is understood, Reliance Industries applied the phrase under Class 41, which covers entertainment, education, and media services. 8 months agoMay 8, 2025
JioStar enters influencer marketing arena with JioStarverse The platform will feature over 500 curated influencers from the JioStar ecosystem, covering a wide range of categories including entertainment,… 8 months agoMay 7, 2025
Rewriting the rules for digital Premium Story At WAVES 2025, media veteran Uday Shankar cautioned against applying the same rules to family viewing (TV) & personal viewing… 8 months agoMay 7, 2025
India’s video sector at risk of losing $ 2.4 billion to piracy by 2029: Study In 2024 alone, an estimated 90 million users in India accessed pirated video content, resulting in a staggering $ 1.2… 8 months agoMay 6, 2025
India’s M&E sector to hit Rs 3.07 trillion by 2027, outpacing GDP growth: EY Digital media commands 55% of ad spend, with 69% of ad revenues from search, short video, and social platforms. 8 months agoMay 6, 2025
India’s CTV ad spend triples in two years, hits Rs 1,500 crore Though currently accounting for just 1.5% of India’s digital advertising market, CTV’s share is projected to climb to 7–8% in… 8 months agoMay 5, 2025
India is driving Instagram’s most powerful content trends: Instagram head Adam Mosseri at WAVES 2025 He called India a “leading indicator” of digital behaviour trends, highlighting the country’s explosive growth in mobile data consumption and… 8 months agoMay 2, 2025
Public-private partnerships key to media’s future: Prasar Bharati CEO at WAVES 2025 Dwivedi opened by tracing the roots of India’s public broadcasting model, noting that even as early as 1936, when All… 8 months agoMay 2, 2025
EAM Jaishankar calls for cultural, tech-led global reset at WAVES 2025 He stressed that India’s vision of becoming a developed nation by 2047, ‘Viksit Bharat’, must be driven by technology but… 8 months agoMay 2, 2025
Over 70% of TV viewing still happens on ad-supported platforms: Nielsen Streaming services led the ad-supported category with a 42.4% share, while traditional television, made up of cable and broadcast, held… 8 months agoMay 2, 2025
From debuts to direction, Movified says streaming viewers know what they want According to Movified, the awards were created to acknowledge artists and creators in the digital entertainment space—across both on-screen and… 6 months agoJune 25, 2025
Murdoch’s favoured son Lachlan Murdoch to lead media empire, three oldest siblings to get $1.1 bn each
