Almost Famous returns for season 2 of Amazon Prime Video’s The Tribe, music duo to play expanded role as show’s global appeal rises Season 1 of The Tribe, which debuted in 2024, emerged as a youth favourite, topping streaming charts across India, Canada,… 2 months agoJuly 10, 2025
Warner Bros Discovery splits into 2 companies: How will media breakup affect USD 38bn gross debt? Warner Bros Discovery is splitting up into two companies, unwinding the 2022 WarnerMedia and Discovery merger. The media shakeup will… 3 months ago
ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness ZEE Network launches its new brand identity, Aapka Apna ZEE, with a multi-lingual campaign across seven languages celebrating India’s cultural… 3 months agoJune 9, 2025
How movie marketing is becoming a blockbuster of its own A 25-hour “Death Stream” marathon across Twitch and YouTube followed, attracting 6.8 million concurrent viewers and bringing in $2.3 million… 3 months agoJune 7, 2025
Meta tightens rules for real-money gaming advertisers The move puts the estimated `3,000-`4,000 crore that RMG firms spend annually on digital advertising under increased scrutiny. According to… 3 months agoMay 31, 2025
Govt frees up Doordarshan, AIR, PIB content for creators amid ANI copyright dispute Agencies including Prasar Bharati, Akashvani (All India Radio), Doordarshan National, and the Press Information Bureau (PIB) have made their content… 3 months agoMay 30, 2025
Young Indians hooked on Korean shows, says Nielsen JioHotstar also dominated the non-original category with eight entries, including MTV Roadies, Yeh Rishta Kya Kehlata Hai, and Anupama. 4 months agoMay 28, 2025
Salesforce’s $8 billion Informatica deal aims to bolster data strategy Salesforce is offering $25 per share for Informatica, representing a roughly 30% premium to Informatica’s closing stock price on May… 4 months agoMay 28, 2025
Quint Digital partners with Time Out for new India-focused lifestyle platform Under the agreement, QDL will launch a digital platform, timeout.com/india, supported by social media and video content. The platform will… 4 months agoMay 28, 2025
IPL 2025 sees 25% surge in advertisers, even as TV ad volumes stay flat Despite this surge in advertising variety, the overall indexed ad volume on television for IPL 18 was nearly flat, registering… 4 months agoMay 26, 2025
Piracy, platforms, and the price of neglect Online platforms inadvertently or knowingly facilitate the sale of pirated books due to oversight, ease of access and delayed enforcement 4 months agoMay 25, 2025
Meet Arnav Anand, founder of VrindKavi: Reviving Indian stories From Comic Cons to conversations with artists, he’s building a storytelling universe where tradition meets today—and where readers, young and… 3 months agoJune 25, 2025
Nazara Technologies acquires UK-based Curve Games for Rs 247 cr to expand global gaming presence With this acquisition, Nazara gains 100% ownership of Curve Games, a publisher known for several globally successful titles with a… 4 months agoMay 21, 2025
Malayalam cinema shines as Indian films gross Rs 825 cr in April; 2025 Box Office at Rs 3,691 cr so far Leading the charge was Good Bad Ugly, the Ajith Kumar-starrer, which emerged as the highest-grossing film of the month with… 4 months agoMay 20, 2025
Operation Sindoor breaks viewership records: Most watched news event since 2022, says BARC The nation turned to TV as Operation Sindoor gripped headlines — viewership spike beats even Lok Sabha election results. 4 months agoMay 19, 2025
Streaming giants are pressing play on hybrid monetisation to cater to diverse preferences Premium Story A hybrid model is becoming the dominant template. “Ad-supported models have become crucial, especially for regional or emerging platforms like… 4 months agoMay 19, 2025
Zee goes back to ‘Z’ in brand makeover Premium Story In the last few quarters, the company has increased its focus on improving margins and giving a push to content… 4 months agoMay 19, 2025
OTTplay Premium uses AI to improve content discovery and viewer engagement The company said its proprietary artificial intelligence system uses machine learning and large language models (LLMs) to recommend content across… 2 months agoJuly 7, 2025
