YouTube takes on TikTok by plugging advertising into shorts videos YouTube began sharing ad sales with producers in 2007 and now has more than 2 million creators in its program 3 years agoSeptember 21, 2022
Star India, Disney and Asianet file a petition in Kerala High Court challenging the investigation launched by CCI The investigation was initiated based on a complaint filed before the CCI by Asianet Digital Network Private Limited on the… 3 years agoSeptember 19, 2022
How the Indian music market is balancing the scales between original soundtrack and independent music With the changing landscape of the artist-fan relationship, monetisation and marketing of music, an artist has multiple options to choose… 3 years agoSeptember 18, 2022
EU drafts media act amid concern over spying, state pressure Spurred into action allegations of state spying on reporters, the use of political pressure on news outlets and the placing… 3 years agoSeptember 17, 2022
MIB issues operational guidelines for DTH broadcasting services in lndia Guidelines have been issued in respect to license fee, platform service channels and sharing of infrastructure by DTH operators 3 years agoSeptember 16, 2022
Netflix upgraded in sign of growing optimism on advertising JPMorgan sees investor sentiment “picking up” ahead of the launch of the ad tier, though it remains mixed 3 years agoSeptember 16, 2022
MyLang raises seed round funding from Rainmatter and Supermorpheus With an infusion of fresh funds, MyLang, which started in Kannada, plans to scale up regional outreach by extending the… 3 years agoSeptember 14, 2022
Competition Comm rejects complaint against proposed PVR-INOX deal The watchdog’s order has come on a complaint filed against the proposed merger that would create the country’s largest multiplex… 3 years agoSeptember 14, 2022
Planet Marathi OTT brings Shailesh Amonkar and Darshan Gangakhedkar in the roles of strategic advisors They will assume responsibilities of mentoring and guiding the team on monetisation and strategy for the fast-expanding company and its… 3 years agoSeptember 13, 2022
EU wants to assess media mergers for media pluralism, editorial independence The rules will apply to TV and radio broadcasters, on-demand audiovisual media services, press publications and very large online platforms… 3 years agoSeptember 13, 2022
MX Player gets into a multi-year partnership with Lionsgate for Hollywood content Hollywood films dubbed in Hindi, Tamil and Telugu will be available for MX Player consumers in India, Pakistan, Afghanistan, Nepal,… 3 years agoSeptember 12, 2022
Disney Star acquires broadcast rights of second edition of Legends League Cricket in India The organisers have announced Disney Star as the official broadcasters of the tournament that will witness all the 16 matches… 3 years agoSeptember 12, 2022
Locomotive Global Media names Roshni Ghosh as producer Ghosh will work closely with Sunder Aaron, co-founder, and principal, as well as Kanupriya Iyer, head of business affairs and… 3 years agoSeptember 12, 2022
Market mood: Return of the small screen The festive season is set to see TV ad spends go up by 8-10%, thus boosting revenues of broadcasters 3 years agoSeptember 12, 2022
Chai Pe Charcha with BrandWagon As an alternate career path, Gaurav Dagaonkar, co-founder and CEO, Hoopr.ai would’ve chosen cricket 3 years agoSeptember 10, 2022
THIP Media and Newschecker join hands to form a collaborative fact-checking newsroom Both teams will collaborate to identify and fact-check health myths and misinformation prevalent on social media together 3 years agoSeptember 9, 2022
Fan2Play becomes associate sponsor of Barbados Royals As the Associate Sponsor, Fan2Play’s logo will feature on the non-leading arm of the Barbados Royals’ Men’s official jerseys 3 years agoSeptember 8, 2022
Netflix looks to control cloud computing costs with AWS The streaming giant is also hiring more junior staff, paring back its real-estate footprint and reducing the number of copies… 3 years ago
Lay’s becomes official sponsor of FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ with global fan engagement plans
India’s booming Esports market: Gamers spend more as brands eye lucrative opportunities Premium Story
Hindustan Unilever reviews Rs 1,800-crore ice cream business amid global shakeup; Kwality Wall’s, Magnum, and Cornetto in focus Premium Story
