Media News
With the Omnicom-IPG deal marking an end to marquee creative brands, India’s advertising industry is grappling with new uncertainties
The platform will host live watch-alongs with sports creators, integrating match scorecards and real-time statistics directly into the viewing interface.
The report stated the media and entertainment sector is currently governed by many separate laws, creating confusion and slowing growth.
Measuring the value of media investments can feel daunting. But it doesn’t have to…
The platform will adopt a hybrid monetisation approach: the first two episodes will be available at no cost to encourage…
However, the guild pointed out that this assurance has not been formalised through any legal clarification or amendment, leaving ambiguity…
With enhanced cost and time efficiencies, the latest Mahabharat series opens up new possibilities in the entertainment business
According to people familiar with the matter, Netflix has hired Moelis & Co., the investment bank that advised Skydance Media…
Track Nifty’s key stocks and indices as market momentum shifts; review top trade moves and prepare for the week’s volatility…
With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer…
The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video completion rate on…
BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the Advertising Agencies…
At the centre of the debate are two opposing camps: global and Indian film studios calling for tighter safeguards, and…
Weiss, who will report directly to David Ellison, CEO of Paramount Skydance, left The New York Times in 2020 after…
PVR Inox set for blockbuster results as footfalls surge, while Zee, Sun TV, and Saregama face challenges. Discover which media…
The VDF was introduced in 2007 to fund the transition from analogue projectors to digital cinema systems.
Disney has pocketed $2.2 billion in subsidies from the United Kingdom over the past 15 years, thanks to incentives designed…
The Indian box office raked in a solid Rs 1,136 crore in August 2025, riding on the back of three…