Page 8 of Martech

For instance, IKEA’s AR app, IKEA Place, enables users to place virtual furniture in their homes to see how it fits before making a purchase. (Image Credits: Ideogram)

Beyond the screens: How augmented reality is shaping advertising industry Premium Story

AR advertisements can be viewed on a simple smartphone thus facilitating brands to allow users to visualise products in their…

August 27, 2024 09:00 IST

Risk management is another important area where AI is reportedly making a significant impact. (Image Credits: Freepik)

BrandWagon Exclusive: How AI is transforming fraud detection, risk management and customer service in fintech

AI’s influence in fintech is perhaps most visible in the realm of fraud detection and prevention. Cybercrime accounts for $…

August 26, 2024 13:00 IST

From $2 billion to $70 billion: The surge of social commerce

Social commerce is set to surpass $1 trillion by 2028, growing at a 13.7% CAGR from 2023 to 2028. In…

August 23, 2024 13:09 IST

Perplexity AI can be a useful tool for efficient information retrieval and conversational AI.

Perplexity AI to launch ads on search platform by fourth quarter

Since ChatGPT first launched in November 2022, major search engines have been trying to integrate AI into web search

August 23, 2024 09:24 IST

Additionally, Laurinda spoke about Sinch's strategic acquisitions, such as Pathwire, and their impact on the company’s market position and competitive advantage. (Image Credits: Sinch)

Sinch’s Laurinda Pang on the ‘renaissance of messaging’ Premium Story

In conversation with BrandWagon Online, Laurinda Pang, CEO of Sinch, discusses how Sinch is reshaping the landscape of communication platforms.…

August 22, 2024 08:00 IST

For businesses, this means that traditional SEO strategies need to adapt to accommodate the nuances of voice search, which is often conversational and question-based. (Image Credits: Freepik)

Is the world preparing for a voice search surge?

According to a report by Statista, it is expected that there will be 8 billion digital voice assistants in use…

August 21, 2024 14:00 IST

A snippet from the report. (Image credits: The TradeDesk)

BrandWagon Exclusive: 80% of Indians increase time on Open Internet, The Trade Desk report reveals

From what is understood, the report is made after surveying 1000 Indian consumers. The report further states that OTT/CTV is…

August 21, 2024 12:00 IST

banking, insurance sector, Voice bots, BFSI sector, Contact centres, financial disputes, legal guidelines, customer experience, Fraud Detection, automation

BrandWagon Explainer: What is cross channel automation?

A study by Harvard Business Review shows that 73% of customers use multiple channels during their buyer journey.One of the…

August 20, 2024 13:00 IST

Additionally, the different versions of Adobe commerce including the 2.4.7-p2 and older are also at risk

How Generative AI is revolutionising creative ad campaigns

According to a report by McKinsey, companies that leverage AI in their marketing are witnessing a revenue uplift of up…

August 20, 2024 10:42 IST

NetApp’s Gabie Boko on the company’s aim to become a key player in the data intelligent infrastructure space Premium Story

In a conversation NetApp’s Gabie Boko talks to BrandWagon Online, about the company’s marketing strategy—how it transcends traditional lead generation,…

August 20, 2024 08:00 IST

technology investment, ROI, CFO, logistics firm, skilled workforce, cost savings, efficiency standards

Marketing automation trends you should look out for!

According to MarketsAndMarkets, the global marketing automation market is projected to reach $13.71 billion by 2030.

August 19, 2024 13:00 IST

"Weekends are all about the ultimate trio: my couch, a glass of beer that magically refills itself, and whatever binge-worthy show the universe throws my way." Mukherjee said. (Image Credits: BC Web Wise)

Chai pe Charcha with BrandWagon Premium Story

Avishek Mukherjee, creative director, BC Web Wise, talks to BrandWagon Online about his weekends, favourite vacation destination and more.

August 18, 2024 12:00 IST

One of the primary benefits of RCS is its ability to provide a more interactive and engaging user experience. (Image Credits: Freepik)

BrandWagon Explainer: What is RCS?

CPaaS platforms provide businesses with the tools to integrate communication services such as voice, video, and messaging into their applications…

August 16, 2024 17:00 IST

This trend reflects the growing recognition that a one-size-fits-all solution is no longer sufficient in a complex and rapidly evolving market. (Image Credits: Freepik)

What is the composable revolution?

By leveraging the best of the available solutions that can be easily integrated and switched out as needed, organisations can…

August 16, 2024 14:30 IST

Telegram has also expanded its monetisation capabilities by allowing paid media posts for bots

Telegram launches new monetisation features for content creators

One of the key introductions is Star Reactions, which enables users to send Telegram Stars to their favourite channels as…

August 16, 2024 13:00 IST

AI-powered chatbots and virtual assistants have become integral to customer support. (Image credits: freepik)

AI in the BFSI sector: Transforming customer experience

AI is revolutionizing CX by enabling hyper-personalized services. Unlike traditional methods, AI algorithms can process vast amounts of data quickly…

August 15, 2024 19:00 IST

The market for predictive analytics software was valued at $5.29 billion in 2020 and is forecasted to grow to $ 41.52 billion by 2028, according to Statista. (Image Credits: Freepik)

The role of predictive analysis in adtech

By analysing historical data and applying advanced statistical algorithms, businesses can forecast future trends, optimise ad placements, and enhance targeting…

August 15, 2024 16:30 IST

How many times have you tried purchasing clothes from Myntra and Amazon and the platform suggests a size based on your previous purchases and the history of other consumers who purchase the same size as yours? (Image Credits: Freepik)

92% of CX leaders agree that AI is changing everything about CX, reveals Zendesk report

From chatbots to predictive analytics, AI’s integration into CX strategies promises to enhance engagement, streamline operations, and drive personalised interactions.…

August 15, 2024 14:00 IST

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Thamma Box Office Day 6: Ayushmann Khurrana’s film collects Rs 91.7 crore

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Ayushmann Khurrana and Rashmika Mandanna’s horror comedy, released on October 21, is a commercial success with steady collections at the box office. The film has earned over Rs 13 crore on both Saturday and Sunday, and is expected to enter the Rs 100 crore club soon. Despite the end of Diwali festivities, the film’s consistent performance is drawing in more viewers.

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