Page 18 of Martech

Comments from BIF have come a week after a media report said that Cellular Operators Association of India (COAI) has asked telcos including Reliance Jio, Bharti Airtel, and Vodafone Idea, to provide data on the amount of bandwidth consumed by companies like Alphabet, Amazon, Meta, and Netflix

Not OTTs, but telcos’ users directly driving data traffic, says BIF

Currently, about 19 out of 27 EU nations have rejected the telcos’ proposition of sharing of network costs by OTTs…

October 26, 2023 09:15 IST

Meta is introducing generative AI for ad creative in Ads Manager

Meta’s Paras Sharma on the role of AI in creation of content , moderation and personalisation Premium Story

For creators, Meta offers features such as Emu, a foundational layer of technology, to generate background images and enhance content

October 26, 2023 08:00 IST

Email marketing is not just about delivering messages but also about creating experiences

The science of email timing: Leveraging AI insights for targeted campaigns

Artificial intelligence tailors email conveyance times for every beneficiary through multifaceted calculations and prescient examination, bringing about elevated commitment and…

October 24, 2023 16:03 IST

October 6, is Instagram’s birthday, and so the platform just turned 13 years old

Instagram launches tools and features for GenZ consumers

These features include birthday’s, audio notes, selfie video notes, and multiple lists in stories

October 20, 2023 12:04 IST

Adbuffs has embraced the integration of AI in marketing , recognising the significant potential

Adbuffs’ Abhishek Maity on trends of performance marketing Premium Story

Ad tech is vital for D2C brands looking to scale using performance marketing on platforms like Facebook and Google

October 19, 2023 08:25 IST

The company has gained a user base leading to a significant increase in the number of tickets raised

Kapture CX partners with Nana Direct for customer experience collaboration

The integration of Kapture CX brings a radical shift in Nana Direct’s customer support system, empowering it with automation and…

Updated: October 17, 2023 14:22 IST

MFA sites are web pages featuring low quality content (such as spam sites, or ad farms) created solely to serve ads

IAS unveils AI-powered ‘Made for Advertising’ tech for smart site selection

Latest innovation leverages AI to uncover low-quality sites at scale and minimise wasted ad spend

October 17, 2023 12:40 IST

The video is musically backed by ADR Media Production

Tagglabs partners with Boat, creates AI music video

From the bustling streets of India to the electrifying energy in the stadiums, every frame showcases fusion of technology and…

October 16, 2023 15:45 IST

As per the report, India has generated $1.6 billion in revenue in 2022

Shopping app instals up by 47% as compared to 2022 average reveals Adjust and data.ai joint report

Report shows that mobile is the most popular channel for Indian consumers to learn, explore, and buy from, particularly during…

October 13, 2023 13:14 IST

Right now, people are using AI to make things easier or more enjoyable, like having tools to transcribe meetings or help with computer commands

Microsoft’s Frank Shaw on the impact of AI on businesses Premium Story

AI has given businesses the ability to personalise interactions, anticipate needs, and provide solutions before customers even realise they have…

October 13, 2023 08:21 IST

The report predicts that 2024 will see intense competition between tech platforms

Technology: Enabler or enemy?

How agencies can harness technology for better outcomes

October 9, 2023 08:43 IST

Almost 60 to 70%, goes into digital marketing because we believe that digital marketing enables you to connect with wider audiences than traditional mediums, says Abbi

Schneider Electric India’s Rajat Abbi on being digital first in its marketing strategy besides driving sustainability goals Premium Story

As per the regulatory filings accessed by business intelligence platform, Tofler, Schneider Electric upped its advertising spends by 27.6% to…

October 9, 2023 08:14 IST

The research also found that 93% believe AI will support their work and help create space for teams to think innovatively

Marketers in India are ready to embrace AI with 78% feeling confident about using AI tools reveals LinkedIn research

In India, 68% of marketers are using the technology today, with nearly half (45%) experimenting with tools such as ChatGPT

October 3, 2023 19:31 IST

The Marcom Avenue wins the performance marketing mandate of PriyaGold

With this partnership, PriyaGold aims to strengthen its digital marketing efforts and maintain its position as a trusted and beloved…

September 28, 2023 15:05 IST

Chandrakanth holds an MBA in Finance & Marketing from Kaplan University in Singapore

Kapture CX appoints Chandrakanth PS as AVP sales-Middle East

Before joining the Kapture CX, Chandrakanth made significant contributions as the associate director of sales at Locus

September 25, 2023 14:03 IST

Dabhade likes to devote time to coaching young minds

Chai Pe Charcha with BrandWagon Premium Story

Siddharth Dabhade, managing director, MiQ India, SAARC and China, talks to BrandWagon Online about his weekends, favourite vacation destination and…

Updated: September 23, 2023 17:51 IST

DBS Bank’s Shoma Narayanan on the bank’s evolving marketing strategy and the growing role of technology in BFSI industry Premium Story

Shoma Narayanan, managing director and head – group strategic marketing and communications, DBS Bank India talks to BrandWagon Online about…

September 21, 2023 08:10 IST

Since maximum time spent on CTV is on direct apps, there's a negligible browsing ecosystem in CTV

As advertisers and publishers gear up for the demise of third-party cookies, is it CTV which is gaining traction Premium Story

Smart-connected TVs will exceed 40 million (daily active users) by 2025, thereby ending the monopoly of broadcasters on the large…

Updated: October 11, 2023 17:30 IST

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