Page 17 of Martech

As AI algorithms become increasingly sophisticated, marketers will continue to face complex ethical considerations around issues such as the responsible…

EU competition chief Margrethe Vestager said in June that the only way to restore competition in the sector was for…

The intricate understanding allows businesses to create highly targeted marketing approaches that resonate with individual preferences

Data security will strengthen the consumer-firm bond

Here’s how celebrities and brands can ringfence themselves

As generative AI is apt to vastly change online media consumption, the time for experimenting at the margins is over,…

Jhajharia is a marketing and brand communications specialist and has driven 360-degree integrated marketing initiatives for MNCs and startups

By leveraging artificial intelligence, Insights utilises the capabilities of natural language processing (NLP) to interpret and comprehend the inquiries posed…

The acquisition aims to address the increasing complexity advertisers face in navigating digital media channels, with data indicating potential overspending…