Page 16 of Martech News: Martech Latest News, Martech Today news, Martech Breaking News

After adopting MoEngage’s insights-led engagement platform, Bharti AXA Life successfully streamlined the communications flow

Bharti AXA Life partners with MoEngage to unify and scale customer engagement initiatives

MoEngage’s CEP to handle all engagement initiatives related to new business implementation and bring in globally-first features on the company…

January 11, 2024 10:30 IST

I love the social campaigns run by Ferrara candy, especially their ability to turn identified social trends into strategic campaign opportunities.

Sprinklr’s Arun Pattabhiraman on delivering unified CXM besides its marketing strategies in India Premium Story

The company’s revenue from operations rose by 41.74% to Rs 812.097 crore in FY23 from Rs 572.938 crore in FY22

January 11, 2024 08:10 IST

The white paper by IAS outlines best practices for advertisers and publishers

72% of parents assert that brands have a moral obligation to advertise responsibly, reveals IAS report

83% of parents express concerns about the potential harm caused by social media platforms without proper controls

January 10, 2024 16:50 IST

Glamplus specialises in a spectrum of services tailored to meet the diverse needs of the customer base

Glamplus raises Rs 16.5 crore in pre-Series A round from Upsparks, Eagle10 Ventures, ITI Growth Opportunities Fund and Inflection Point Ventures

The funds will be directed towards B2B expansion in tier I and tier II cities and to venture into International…

January 10, 2024 15:00 IST

The collaboration promises to deliver a new era of innovation and value for businesses

VSPAGY and Netcore collaborate for data-driven marketing and video engagement

The strategic alliance aims to leverage the strengths of both companies to provide marketers with a comprehensive suite of tools…

Updated: January 9, 2024 17:17 IST

Bundling advertising with its smart carts will also allow Instacart to market its ads business to brands even as shoppers return to physical stores

Instacart expands in-store shopping cart business to include ads

The company will begin advertising on the carts, which include self-checkout and are equipped with cameras and sensors to detect…

Updated: January 9, 2024 16:17 IST

Singh also holds the distinction of being a member of Google's inaugural ‘Google Insiders’ cohort and the first batch of Meta Select 2021

GroupM appoints Gurpreet Singh as head of performance for GroupM Nexus India

He will play a pivotal role in deploying the latest technology, data, and automation solutions

Updated: January 9, 2024 16:06 IST

Dedication to ethical considerations is essential for preserving customer trust and privacy

Tectonic shifts! Investment in martech takes a nose-dive Premium Story

According to CabinetM’s Q3, CY 2023 MarTech Innovation Report, new product announcements saw a 49% decline compared to the previous…

January 8, 2024 08:10 IST

Cognizant unveils gen AI-powered Innovation Assistant, in collaboration with Microsoft

Festive season rush: E-commerce business need generative AI to scale support

E-commerce companies are uniquely placed to turn these challenges into opportunities for success with the help of generative AI because…

January 7, 2024 14:00 IST

Flipkart collaborates with a digital asset custody platform Fireblocks

Fireblocks’ Wallets-as-a-Service will allow Flipkart to embed blockchain wallets

January 4, 2024 16:55 IST

Customer experience has transcended from being a competitive differentiator to a non-negotiable business imperative

Customer experience revolution: Martech trends that are redefining greatness!

One of the standout trends in martech is the integration of generative AI to achieve unparalleled personalisation at scale

January 1, 2024 18:00 IST

Predictive analytics for store traffic is a game-changer in the retail landscape, utilising advanced algorithms to forecast and optimise footfall

How AI is assisting B2C in avoiding the crowds in retail stores

AI has shown to be a useful ally for B2C by offering creative ways to improve the buying experience

December 30, 2023 12:00 IST

The advent of tokenisation will allow all essential customer information to be retained inside a digital token with real-world benefits

YearEnder 2023: Finding Nemo! technology in marketing Premium Story

A global study assessing the state of marketing technology in 2023 revealed that over 11,000 martech solutions were available to…

December 28, 2023 08:32 IST

A cyber incident response plan is designed to help businesses swiftly recover and minimize disruptions

Why martech tools remain underused

Lack of awareness and skill is restricting the use of martech tools

December 25, 2023 08:47 IST

YearEnder 2023: Why was last year all about connected TV? Premium Story

CTV advertising spends in India are expected to grow at a compound annual growth rate (CAGR) of 47% in the…

December 22, 2023 08:15 IST

Infobip unveils AI Hub for AI-driven conversational customer experiences

In launching Infobip AI Hub, the global cloud communications platform collaborated with Microsoft to develop new ways of integrating generative…

December 18, 2023 10:50 IST

The latest strides in AI are intensifying the imperative for digital transformation in a hybrid environment.

Ola’s Aggarwal launches India’s ChatGPT – Krutrim

Multilingual AI model is built on Indian data sets

December 16, 2023 10:03 IST

Zoho has over 100 million users across its over 55 business applications

Zoho to build models on specialised datasets

Zoho, in June this year, announced that it is working to develop its own large-language model

December 15, 2023 08:40 IST

Page 16 of Martech

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