How Re 1 candy silently conquered a Rs 6,000cr market By 2016-17, Pulse had become the market leader in the HBC category with over 15% market share. 4 months agoMay 12, 2025
Amazon’s Zahid Khan bets on creator economy with new affiliate tool ‘Elevate’ “India now has close to 900 million internet users, but only about 350 million of them transact online,” Zahid Khan,… 4 months agoMay 12, 2025
How Nykaa became the go-to launchpad for global brands Premium Story Nykaa has been aggressively expanding its beauty segment, recording a 27% year-on-year revenue increase in Q3 FY25, with beauty-related earnings… 4 months agoMay 13, 2025
Mother’s Day 2025: What India’s brands chose to highlight This Mother’s Day, brands across industries turned to emotion-driven storytelling and socially relevant messaging to engage with consumers. 4 months agoMay 12, 2025
Chai pe Charcha with BrandWagon Premium Story Manjit Rajain, Founder & Global Chairman of Tenon Group of Companies, talks to BrandWagon Online about his weekends, favourite vacation… 4 months agoMay 12, 2025
A decade in, OYO finally has a clean profit with 172% jump OYO, the homegrown hospitality unicorn once mired in controversy and cash burn, has turned a decisive corner. In FY25, the… 4 months agoMay 12, 2025
Karachi Bakery is under fire, but has no Pakistan links, here’s its brand story Amid renewed nationalist sentiment following “Operation Sindoor,” Hyderabad-based Karachi Bakery has come under public scrutiny once again over its name,… 4 months agoMay 9, 2025
How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user By 2003, LEGO’s sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single… 4 months agoMay 9, 2025
Race to own brand ‘Operation Sindoor’ begins; Reliance and three others file trademark application From what is understood, Reliance Industries applied the phrase under Class 41, which covers entertainment, education, and media services. 4 months agoMay 8, 2025
After Swiggy shuts Genie, Uber swoops in with a wink—and a meme Shortly after news of Genie’s closure surfaced, Uber jumped in with a cheeky social media post: “No Genie, No Problem.… 4 months agoMay 8, 2025
“If it’s not real dairy, is it even ice cream?” Havmor’s Komal Anand stakes its claim in the premium market Lotte’s Rs 1,020 crore acquisition of Havmor in 2017 gave the 80-year-old Indian ice cream brand a global edge, enabling… 4 months agoMay 11, 2025
How Zudio won over the middle class with no ads, no app, just price Despite being a Tata-owned venture under Trent Ltd., Zudio has eschewed the high-gloss branding and aggressive marketing associated with the… 4 months agoMay 7, 2025
Shavers worth Rs 49,000: Philips’ Vidyut Kaul betting on India’s premium multi-grooming market “Then we saw how people bought trimmers costing $500 from abroad and used them here. Seeing the kind of demand… 4 months agoMay 6, 2025
Nine in ten Indians trust AI, but 73% have made mistakes due to it: KPMG India emerges as one of the most optimistic nations on AI adoption, but risks loom large in the workplace 4 months agoMay 6, 2025
SkyJumper bets on trampoline parks as India’s indoor recreation market scales up With 10 additional parks in the pipeline by the end of 2025, SkyJumper is looking to deepen its footprint in… 3 months agoJune 27, 2025
Marico re-appoints Saugata Gupta as MD and CEO for two more years; FY25 revenue crosses Rs 10,000 cr As per a regulatory filing dated May 2, the Board of Directors has approved Gupta’s re-appointment for the period April… 4 months agoMay 5, 2025
The missing link in India’s Tobacco reform is digital traceability at the farm The reality is stark: most tobacco in India never reaches formal manufacturing before it is traded 4 months agoMay 29, 2025
Brands bet big on next-gen creatives at Pearl Academy’s Portfolio 2025 From AI-powered design thinking to sustainability-led collections, recruiters see more than just flair—they see market fit. 3 months agoJune 5, 2025
He cashed in on online hate, gave up US visa and built Gully Labs – Arjun Singh shares his sneaker story
