‘Only $4.4m in this economy?’: Inside iconic Fantastic Four building’s shockingly low-priced listing The Baxter Building, home to the Marvel’s Fantastic Four family, hit the market today in a surprising plot twist ahead… 6 months ago
How one word wiped out Bira 91 from the alcohol beverage market, and now it’s fizzing again Bira 91’s parent company, B9 Beverages, found itself in regulatory quicksand after it dropped the word “Private” from its legal… 6 months agoJuly 8, 2025
From Re 1 lipsticks to Rs 250Cr liabilities: What went wrong with The Good Glamm Group? It all began in 2017 when Darpan Sanghvi launched MyGlamm, a direct-to-consumer beauty brand backed by French cosmetics major L’Occitane. 6 months agoJuly 7, 2025
Watch it, want it, buy it: Myntra rolls out shoppable video feature ‘Glamstream’ In its initial rollout, Glamstream will host more than 500 hours of content, including 15 exclusive shows and over 4,000… 6 months agoJuly 4, 2025
Inside American Apparel’s fall: Netflix documentary unravels the scandal and a brand that burned bright In the latest episode of Netflix’s Trainwreck documentary series, titled The Cult of American Apparel, former employees of the company… 6 months agoJuly 3, 2025
LEGO India launches new campaign with Karan Johar following flagship store debut The campaign emerged on Instagram, where Johar posted about a gifting spree, using the hashtag #FeelingGenerous with a caption “I… 6 months agoJuly 1, 2025
Labubu’s successor is here- Meet Skullpanda, Pop Mart’s new global sensation Now, a new icon has arrived: Skullpanda, the spiritual successor to Labubu. While Labubu was known for its signature expression,… 6 months agoJuly 1, 2025
Gen Z breaking up with love apps? No matches for algorithm-driven partners “The dating app sector is at a crossroads as user preferences shift towards organic, in-person connections over digital swiping,” Yasin… 6 months agoJuly 1, 2025
ITC Master Chef Creations brings back ‘Jashn-E-Gosht’ mutton festival, partners with ‘Metro… In Dino’ for national rollout ITC Master Chef Creations relaunches Jashn-E-Gosht mutton festival and partners with film Metro… In Dino for a pan-India gourmet campaign. 6 months agoJune 30, 2025
End of an era? Anna Wintour steps down as Vogue editor after rewriting the rules of media and marketing Furthermore, Anna Wintour’s formidable persona is widely believed to have inspired Meryl Streep’s character, Miranda Priestly, in The Devil Wears… 6 months agoJune 27, 2025
No booze, still buzz: How India’s drinking culture is changing—bottle by bottle India’s non-alcoholic beverage sector is projected to more than double to $88 billion by 2027. That’s a staggering 18% compound… 6 months agoJune 27, 2025
How Emergency gave birth to Thums Up after forcing out four global giants The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies… 6 months agoJune 23, 2025
How an ‘ugly’ toy made Wang Ning one of China’s richest men Labubu was born not in a marketing lab, but in the sketchbooks of Kasing Lung, a Hong Kong-born artist raised… 6 months agoJune 20, 2025
WhatsApp ads are coming, but can Meta avoid ad fatigue? As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to… 6 months agoJune 19, 2025
ZOFF’s new launch charts the middle path to a home-cooked meal without going instant ZOFF Foods enters India’s ready-to-cook market with 5-minute gravies and 1-minute marinades, targeting Gen Z with spice-led, clean-label shortcuts. 6 months agoJune 19, 2025
ITC Classmate’s real homework: Staying relevant in a digital-first India When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players. 6 months agoJune 19, 2025
India gets global seat at Effie LIONS Foundation; Shubhranshu Singh joins inaugural board Tata Motors’ global CMO joins the inaugural board of the Effie LIONS Foundation, representing India and South Asia in the… 6 months agoJune 18, 2025
FCB India, Talented, Ogilvy lead India’s tally at Cannes Lions so far Indian agencies bag 12 metals at Cannes Lions 2025 by day two, with FCB India, Talented, and Ogilvy leading the… 6 months agoJune 18, 2025
Shein faces 1M euros fine for a vague ad – In India, greenwash marketing can cost brands up to Rs 50L
