KFC parent doubles down on deals as consumers cut spending The company plans to double down on promotional offerings after its quarterly earnings missed estimates on increased costs of ingredients,… 3 years agoAugust 4, 2022
FieldAssist rolls out marketing campaign for its new brand positioning ‘Proud Partner to Great Brands’ The campaign, driven on the lines of the new positioning, will be extended throughout digital channels 3 years agoAugust 9, 2022
Alibaba and Tencent face end of an era as sales start to shrink Alibaba’s revenue is projected to slip 1.2% to 203.4 billion yuan ($30.1 billion) for the three months ended June. 3 years agoAugust 3, 2022
Western Digital takes the digital route to market its latest product; launches new campaign with Darlings’ actor Alia Bhatt The company claims that digital will account for about 65% of the ad spend 3 years agoAugust 3, 2022
Blogger’s Park: Taking metaverse mainstream Brands ought to be cautious while making investments in the metaverse 3 years agoAugust 3, 2022
Havas Media Group India bags integrated media mandate of Slurrp Farm The mandate includes both offline and digital media duties 3 years agoAugust 2, 2022
Include endorsers, influencers in policy to protect consumers from fake reviews: CAIT The Confederation of All India Traders (CAIT) also argued that rating of a product or service should be made a… 3 years agoAugust 1, 2022
Shilpa Shetty Kundra invests in Fast&Up and Chicnutrix With this investment, the company aims to amplify brand awareness across urban and rural markets 3 years agoJuly 27, 2022
CakeZone announces actress Nora Fatehi as its brand ambassador Fatehi also steps up as an investor in the parent company Curefoods 3 years agoJuly 26, 2022
The Zoo Media Network bags creative and branded content mandate for Kingfisher Premium and Ultra The creative mandate was won by the full funnel creative and performance digital agency FoxyMoron and will be handled by… 3 years agoJuly 26, 2022
Britannia’s new product Biscafe targets young consumers; looks to connect with them through engagement marketing Online channels account for under five percent of the overall business for Britannia 3 years agoJuly 26, 2022
How to build a sustainable D2C brand Customers prefer to make direct purchases from D2C brands over multi-brand retailers by a margin of 55% 3 years agoJuly 28, 2022
Changing landscape of B2B marketing B2B buyer has moved from having been a passive recipient of one-way information to now being active participant across the… 3 years agoJuly 28, 2022
OPPO partners with UEFA OPPO has signed a two-year, multi-competition partnership with UEFA 3 years agoJuly 18, 2022
Socxo enters into a strategic partnership with Xoxoday The partnership will enable customers of Socxo to set up gamification, rewards and redemption for its global users participating in… 3 years agoJuly 18, 2022
Sustainability and conservation: Can marketing save the planet Marketers need to first understand behaviour around sustainability 3 years agoJuly 16, 2022
Supply chain no more a constraint, marketing spend higher than pre-Covid levels: Lenovo Lenovo maintained lead with 24.8 per cent market share globally despite witnessing a 12.5 per cent dip in shipments. 3 years agoJuly 13, 2022
Scarecrow launches real estate marketing arm, Firefly To head Firefly, Scarecrow has got on board, real estate expert, Sarat Sinha 3 years agoJuly 13, 2022
Women-led D2C brands post 54 times growth in transactions in 2023 vs 2022, reveals Simpl Checkout Scan
