Blogger’s Park: Taking metaverse mainstream Brands ought to be cautious while making investments in the metaverse 3 years agoAugust 3, 2022
Havas Media Group India bags integrated media mandate of Slurrp Farm The mandate includes both offline and digital media duties 3 years agoAugust 2, 2022
Include endorsers, influencers in policy to protect consumers from fake reviews: CAIT The Confederation of All India Traders (CAIT) also argued that rating of a product or service should be made a… 3 years agoAugust 1, 2022
Shilpa Shetty Kundra invests in Fast&Up and Chicnutrix With this investment, the company aims to amplify brand awareness across urban and rural markets 3 years agoJuly 27, 2022
CakeZone announces actress Nora Fatehi as its brand ambassador Fatehi also steps up as an investor in the parent company Curefoods 3 years agoJuly 26, 2022
The Zoo Media Network bags creative and branded content mandate for Kingfisher Premium and Ultra The creative mandate was won by the full funnel creative and performance digital agency FoxyMoron and will be handled by… 3 years agoJuly 26, 2022
Britannia’s new product Biscafe targets young consumers; looks to connect with them through engagement marketing Online channels account for under five percent of the overall business for Britannia 3 years agoJuly 26, 2022
How to build a sustainable D2C brand Customers prefer to make direct purchases from D2C brands over multi-brand retailers by a margin of 55% 3 years agoJuly 28, 2022
Changing landscape of B2B marketing B2B buyer has moved from having been a passive recipient of one-way information to now being active participant across the… 3 years agoJuly 28, 2022
OPPO partners with UEFA OPPO has signed a two-year, multi-competition partnership with UEFA 3 years agoJuly 18, 2022
Socxo enters into a strategic partnership with Xoxoday The partnership will enable customers of Socxo to set up gamification, rewards and redemption for its global users participating in… 3 years agoJuly 18, 2022
Sustainability and conservation: Can marketing save the planet Marketers need to first understand behaviour around sustainability 3 years agoJuly 16, 2022
Supply chain no more a constraint, marketing spend higher than pre-Covid levels: Lenovo Lenovo maintained lead with 24.8 per cent market share globally despite witnessing a 12.5 per cent dip in shipments. 3 years agoJuly 13, 2022
Scarecrow launches real estate marketing arm, Firefly To head Firefly, Scarecrow has got on board, real estate expert, Sarat Sinha 3 years agoJuly 13, 2022
Digital Kong bags complete digital mandate for Raw Beauty As per the mandate, Digital Kong will take forward performance marketing, social media communication, brand strategy, creative shoots, public relations,… 3 years agoJuly 11, 2022
Tiger Shroff extends association with ESports Premier League (ESPL) as brand ambassador for season 2 The actor will continue as the face of ESPL to encourage competitive gaming across the country 3 years agoJuly 11, 2022
Jujhar Group rolls out a new brand identity The group’s new corporate identity and branding has been done by Triverse Advertising 3 years agoJuly 11, 2022
Beardo ropes in Vicky Kaushal as brand ambassador for fragrances Vicky Kaushal joins Hrithik Roshan as the latest brand ambassador 3 years agoJuly 9, 2022
Women-led D2C brands post 54 times growth in transactions in 2023 vs 2022, reveals Simpl Checkout Scan
The Red Bull Academy Programme ropes in Pepe Jeans London as title partner for the 2024 F1 Academy season
