Tute Consult appointed as the strategic communication partner of Tata Studi Tute Consult will be responsible for growing awareness of Tata Studi and its offerings 3 years agoAugust 9, 2022
5Elements signs Prateek Gandhi as brand ambassador The brand has launched two new earbuds focusing on environmental noise cancellation 3 years agoAugust 9, 2022
Integrated marketing agency Grapes announced as the social media agency on record for JBL The agency will focus on creating and executing content, and social media management, as well as creating a community of… 3 years agoAugust 9, 2022
Wondrlab India launches Wondrlab Technologies; appoints Rajesh Ghatge as CEO With the launch of Wondrlab Technologies, Wondrlab aims to build a comprehensive new age technology, design, and analytics solution stack… 3 years agoAugust 9, 2022
Shopify merchant growth falters as weak consumer spending hits businesses A decline in online shopping has hammered the company’s earnings this year and forced it to cut jobs, unwinding a… 3 years agoAugust 9, 2022
Water-tech startup Swajal refreshes its brand identity to become ‘Boon’ Boon will reflect the brand’s philosophy of celebrating water as a blessing, the company said in a statement 3 years agoAugust 8, 2022
Reliance invests Rs 30,000 cr in retail in FY22; to accelerate store expansion, e-commerce Over its strategic priorities and way forward, Reliance Retail said it will “accelerate new store expansion” and continued emphasis on… 3 years agoAugust 8, 2022
Verve Media wins video creation mandate for True North Verve Media will be in charge of developing strategy-driven videos for True North’s social media accounts as part of the… 3 years agoAugust 8, 2022
With Lay’s Gourmet, PepsiCo India taps into premium snacks segment From TV to digital, which includes social media, e-commerce, influencers, OTT will have a strong play in the media strategy 3 years agoAugust 8, 2022
Why email 2.0 can be a marketer’s best friend Push channels such as email, SMS, and app notifications remain the most preferred alternative for an enterprise to attract customers… 3 years agoAugust 7, 2022
Driving credibility and reputation – what new age brands can do Critical across brand sizes, building trust becomes even more important for younger brands as word-of-mouth plays a higher role in… 3 years agoAugust 7, 2022
AI for marketing: An indispensable partner in 2022 and beyond Given the potential of AI, brands that are early adopters would have an edge over the rest in the coming… 3 years agoAugust 6, 2022
How experiential marketing is changing brand building In 2022 If a brand is to succeed, it must embrace experiential marketing as a pivotal part of the field 3 years agoAugust 6, 2022
Kotak Mahindra Bank inks association with Kaun Banega Crorepati – Season 14 as the ‘official banking partner’ As per the association, the hotseat winners will be awarded their prize money through Kotak Mahindra Bank’s multiple payment options 3 years agoAugust 5, 2022
Paras Buildtech appoints Poulomi Ray as head of marketing Ray has previously worked with brands such as DLF Ltd, The Leela Group, Hilton Hotels, and MGM Resorts International (USA),… 3 years agoAugust 5, 2022
Infectious Advertising wins the creative duties of multiple Bayer brands The accounts fall under Bayer’s Crop Science Division 3 years agoAugust 4, 2022
Emami announces Katrina Kaif as brand ambassador for its spice range Mantra’s collaboration with Katrina Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across… 3 years agoAugust 4, 2022
Estée Lauder India ropes in Manushi Chhillar as the new face of Advanced Night Repair The campaign will be featured in digital and social platforms across India 3 years agoAugust 5, 2022
Truth or False! How fake reviews can be the killer pill for brands on e-tailing platforms? Premium Story
