Shopify merchant growth falters as weak consumer spending hits businesses A decline in online shopping has hammered the company’s earnings this year and forced it to cut jobs, unwinding a… 3 years agoAugust 9, 2022
Water-tech startup Swajal refreshes its brand identity to become ‘Boon’ Boon will reflect the brand’s philosophy of celebrating water as a blessing, the company said in a statement 3 years agoAugust 8, 2022
Reliance invests Rs 30,000 cr in retail in FY22; to accelerate store expansion, e-commerce Over its strategic priorities and way forward, Reliance Retail said it will “accelerate new store expansion” and continued emphasis on… 3 years agoAugust 8, 2022
Verve Media wins video creation mandate for True North Verve Media will be in charge of developing strategy-driven videos for True North’s social media accounts as part of the… 3 years agoAugust 8, 2022
With Lay’s Gourmet, PepsiCo India taps into premium snacks segment From TV to digital, which includes social media, e-commerce, influencers, OTT will have a strong play in the media strategy 3 years agoAugust 8, 2022
Why email 2.0 can be a marketer’s best friend Push channels such as email, SMS, and app notifications remain the most preferred alternative for an enterprise to attract customers… 3 years agoAugust 7, 2022
Driving credibility and reputation – what new age brands can do Critical across brand sizes, building trust becomes even more important for younger brands as word-of-mouth plays a higher role in… 3 years agoAugust 7, 2022
AI for marketing: An indispensable partner in 2022 and beyond Given the potential of AI, brands that are early adopters would have an edge over the rest in the coming… 3 years agoAugust 6, 2022
How experiential marketing is changing brand building In 2022 If a brand is to succeed, it must embrace experiential marketing as a pivotal part of the field 3 years agoAugust 6, 2022
Kotak Mahindra Bank inks association with Kaun Banega Crorepati – Season 14 as the ‘official banking partner’ As per the association, the hotseat winners will be awarded their prize money through Kotak Mahindra Bank’s multiple payment options 3 years agoAugust 5, 2022
Paras Buildtech appoints Poulomi Ray as head of marketing Ray has previously worked with brands such as DLF Ltd, The Leela Group, Hilton Hotels, and MGM Resorts International (USA),… 3 years agoAugust 5, 2022
Infectious Advertising wins the creative duties of multiple Bayer brands The accounts fall under Bayer’s Crop Science Division 3 years agoAugust 4, 2022
Emami announces Katrina Kaif as brand ambassador for its spice range Mantra’s collaboration with Katrina Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across… 3 years agoAugust 4, 2022
Estée Lauder India ropes in Manushi Chhillar as the new face of Advanced Night Repair The campaign will be featured in digital and social platforms across India 3 years agoAugust 5, 2022
KFC parent doubles down on deals as consumers cut spending The company plans to double down on promotional offerings after its quarterly earnings missed estimates on increased costs of ingredients,… 3 years agoAugust 4, 2022
FieldAssist rolls out marketing campaign for its new brand positioning ‘Proud Partner to Great Brands’ The campaign, driven on the lines of the new positioning, will be extended throughout digital channels 3 years agoAugust 9, 2022
Alibaba and Tencent face end of an era as sales start to shrink Alibaba’s revenue is projected to slip 1.2% to 203.4 billion yuan ($30.1 billion) for the three months ended June. 3 years agoAugust 3, 2022
Western Digital takes the digital route to market its latest product; launches new campaign with Darlings’ actor Alia Bhatt The company claims that digital will account for about 65% of the ad spend 3 years agoAugust 3, 2022
