Fast&Up collaborates with chef Sanjeev Kapoor for its line of healthy ready-to-eat food products As a part of this foray, the new product line will provide clean nutrition-based ready-to-eat products 3 years agoAugust 23, 2022
L&K Saatchi & Saatchi bags the creative mandate of Akasa Air The agency will manage strategic and creative initiatives for the airline which include developing brand and tactical communication for above-the-line… 3 years agoAugust 23, 2022
Is it true? Companies prefer performance based marketing over traditional influencer marketing The impact of influencer marketing on e-commerce, fintech, food tech and edtech 3 years agoAugust 23, 2022
Arzooo earmarks $10 mn for B2C play; to launch this festive season While the company did not comment on its operating margins, industry sources and analysts explained that a model like Arzooo’s… 3 years agoAugust 23, 2022
Low-sugar portfolio growing fast but not big enough: Coca-Cola India V-P Betting big on the fast-growing low-sugar beverage market, the company has been working at launching low- and zero-sugar variants of… 3 years agoAugust 23, 2022
WE HUB and Truecaller sign an MoU to accelerate women’s entrepreneurship in Telangana As a part of the association, Truecaller will extend its software development kit (SDK) to start-ups 3 years agoAugust 22, 2022
Sukhmal Jain joins BPCL as director marketing Prior to his elevation to the board, he was the executive director incharge (marketing corporate) in the Corporate Office and… 3 years agoAugust 22, 2022
YouthBeat bags the campus and creator program mandate for Myntra StyleCast Youthbeat will oversee both programs and ensure that it is in sync with the brand’s objective to create awareness and… 3 years agoAugust 22, 2022
Jio Haptik expects 10-fold revenue growth to $100 mn by 2026 Haptik co-founder and CEO Aakrit Vaish told PTI that e-commerce, new-age companies and adoption of the technology by small and… 3 years agoAugust 21, 2022
Gulf e-commerce company Noon to buy fashion venture Namshi Emaar said in a bourse filing its board has in principle approved the sale, which values Namshi at $335.2 million,… 3 years agoAugust 21, 2022
Japan’s Lixil Corporation aims Rs 1,000 cr sales from India in next three years For Lixil, India is one of the fastest growing markets in the India-Pacific region following Japan, the US and China… 3 years agoAugust 21, 2022
Role metaverse is playing in influencer marketing The metaverse will open doors for influencer marketing and will allow them to connect to their audience in a more… 3 years agoAugust 21, 2022
Online beauty retail space gets competitive; players see fast growth As per a January global Accenture report, beauty and personal care is predicted to gain ground on e-commerce and capture… 3 years agoAugust 21, 2022
Chennaiyin FC extends association with Biker’s as associate sponsor The Biker’s logo will feature on the back of the Marina Machans’ shorts on the right leg across all match… 3 years agoAugust 20, 2022
How technology can optimise customer acquisition costs for D2C brand The current driving point for customer acquisition is promptness 3 years agoAugust 20, 2022
GetVantage brings on board Sajid Sundrani and Sneha Shah The company plans to scale up its capital gateway and marketplace by 20x in 12 months 3 years agoAugust 19, 2022
Bed Bath & Beyond shares drop as top shareholder exits The company’s shares slumped 27% in late trading, on top of a 20% fall in Thursday’s regular session, after a… 3 years ago
Ericsson’s ‘Imagine Possible’ campaign aims to highlight India specific 5G use-cases About 80-90% of the spends for the campaign will be diverted on digital and the remaining 10% on print 3 years agoAugust 19, 2022
