A.O. Smith promotes Parag Kulkarni to senior vice president of the company’s international business In his new role, Kulkarni will lead the international business units in Europe, Turkey, and Vietnam, while continuing to serve… 3 years agoAugust 30, 2022
Bored Beverages raises over Rs 2.5 crore in seed round The funds raised will be utilised towards the expansion of the team and scaling of sales and marketing operations 3 years agoAugust 30, 2022
Walmart seeks to dismiss lawsuit by FTC over money transfers The FTC alleges in its lawsuit that for years, Walmart failed to properly secure the money-transfer services offered at its… 3 years agoAugust 30, 2022
Not renaming Zomato, ‘Eternal’ branding only for internal use: Goyal Earlier this month, the company’s shares had soared by over 15% after Zomato’s internal rebranding plan became public 3 years agoAugust 30, 2022
EaseMyTrip and magicpin form a strategic partnership The step is taken towards the strong recovery of both the industries, travel and retail shopping 3 years agoAugust 29, 2022
Villain announces Hardik Pandya as brand ambassador Pandya joins the brand to promote its range of fragrances 3 years agoAugust 29, 2022
Springfit Mattress announces Kareena Kapoor Khan as its brand ambassador The company plans to open 150-200 Springfit Lounge showrooms in the next one year and aims to double its revenue… 3 years agoAugust 29, 2022
HomeLane appoints Aveek Nandi as senior vice president, product and head of customer experience As the head of customer experience, Nandi has been entrusted with the goal to ensure that HomeLane consistently delivers a… 3 years agoAugust 29, 2022
Jockey looks to expand its presence across 20,000 multi-brand outlets by the end of FY23 The company claims that metropolitan and tier 1 cities account for about 55% of the overall business 3 years agoAugust 29, 2022
Pet care market: Not just puppy love Challenger brands and differentiated offerings are shaking up the `4,000-cr pet care industry 3 years agoAugust 29, 2022
PRIVATE LABELS: The tables are turning Private labels in the apparel segment are closing the gap with those in the grocery space in the online world 3 years agoAugust 29, 2022
Woodland aims clock Rs 1,200 crore sales in FY23, starts opening new stores Aero Club, which owns brands Woods and Woodland, had closed around 50 stores during the Covid pandemic and has now… 3 years agoAugust 28, 2022
Vernacular branding scores big by aiming low In the face of relentless cultural churn, constant competitive disruption and a fragmented media landscape — to say nothing of… 3 years agoAugust 28, 2022
How video redefines relationships between brand and consumer A recent report, shows that 85% of consumers find videos helpful as they shop online, and seven in ten consumers… 3 years agoAugust 28, 2022
Older adults can be creators too, here’s how The creator economy has changed the outlook people have about traditional jobs as the global market size of influencer marketing… 3 years agoAugust 27, 2022
Why is conversational commerce the key to solving the marketing woes of D2C brands A 2019 report by Capgemini stated that 50% of the top banking, retail and automotive players in India have enabled… 3 years agoAugust 27, 2022
Sunil D’Souza, MD & CEO, Tata Consumer Products ‘Our premium brands have done well, stress is at lower end of portfolio’ 3 years agoAugust 27, 2022
Nestle launches vegan KitKats but they’re going to cost more Unlike the classic KitKat, the vegan version uses a rice-based formula as a milk substitute 3 years agoAugust 26, 2022
Mixed Route Juice bags 360 advertising, marketing, and digital mandate for Ipas Development Foundation’s Project Vikalp
