Interbrand conceptualises a new brand strategy for GMR Sports The agency has conceived and designed a new brand strategy and identity for GMR Sports ‘Yoddhas’ franchise 3 years agoSeptember 5, 2022
Pintola collaborates with Sunil Chhetri Sunil Chhetri and Pintola embody similar values of rootedness, perfection, consistency, and performance and most crucially promote the idea of… 3 years agoSeptember 5, 2022
Suntory eyes US canned cocktail push as young Japanese shun booze Expanding overseas is also a matter of survival for Japanese drinks companies facing aging market at home and a shift… 3 years agoSeptember 5, 2022
How to make viral creativity work for your brand Short video content provides unprecedented access to massive and engaged audiences, allowing users to find their niche 3 years agoSeptember 4, 2022
Byju’s likely to raise over $500 mn at $23 bn valuation The company is planning to use the funding for acquisition in the US 3 years agoSeptember 4, 2022
Reliance Retail contributed over 63 pc of sales of Future Consumer in FY22 Reliance Retail contributed Rs 611.75 crore, said the report, adding that the failure of the Rs 24,713 crore deal with… 3 years agoSeptember 4, 2022
Tilaknagar Industries names Ahmed Rahimtoola as CMO Rahimtoola will be spearheading consumer marketing in order to further strengthen the company’s regional presence, aid expansion and drive growth… 3 years agoSeptember 4, 2022
How automotive companies use experiential marketing Brands that prioritise the customer experience tend to have greater success 3 years agoSeptember 3, 2022
Swiss watch brands mimic Rolex with pricey models in high demand The unprecedented surge in luxury watch interest was kick-started by the pandemic, when a new breed of collectors and enthusiasts… 3 years agoSeptember 3, 2022
How Serena Williams forever changed the way brands perceive female athletes As viewership and support continues to grow for women’s sports, brands are prepared to continue investing in female athletes and… 3 years agoSeptember 3, 2022
Performax signs Jasprit Bumrah as its brand ambassador In addition to leveraging Bumrah’s connect with today’s consumer, Reliance Retail will expand the brand’s presence through exclusive brand outlets 3 years agoSeptember 2, 2022
Chennaiyin FC ropes in GenX as associate sponsor for the upcoming season This is GenX’s very first association with a major football club 3 years agoSeptember 2, 2022
Reckitt loses a problem solver CEO just as it was finding its footing again Narasimhan ‘s departure is a blow to the consumer-goods company and its shares fell as much as 6% in early… 3 years agoSeptember 2, 2022
Radico Khaitan rolls out flavored rum- Lemon Dash With this launch, the company had forayed into a new category of white rum 3 years agoSeptember 1, 2022
GoodDot ropes in Rohan Bopanna as their goodness ambassador The association will aim to propagate the message that small changes in lifestyle and food choices can go a long… 3 years agoSeptember 1, 2022
Dentsu Webchutney bags digital mandate for MakeMyTrip As part of the mandate, the agency will focus on further building MakeMyTrip’s digital presence by implementing an aggressive creative… 3 years agoSeptember 1, 2022
Reliance acquires soft drink brand Campa as part of expansion in FMCG space The deal is estimated to be around Rs 22 crore and Reliance Retail Ventures would introduce it to the general… 3 years agoAugust 31, 2022
JD.com, Yum China among Chinese firms chosen for U.S. audit inspection: Sources Their respective accounting firm Deloitte and KPMG have also been informed of the audit work inspection, added the people, declining… 3 years agoAugust 31, 2022
Pepe Jeans to stick to its British DNA of sustainable fashion; plans to foray into footwear category Premium Story
