Kriti Sanon’s Hyphen is for dabblers with best of nature and science After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends… 1 month agoAugust 1, 2025
How Peyush Bansal turned a clear gap into Lenskart—and an IPO Peyush Bansal’s Lenskart, which began as an online contact lens seller in 2010, is now gearing up for a Rs… 2 months agoJuly 31, 2025
‘Biggest risk is looking tone deaf or opportunistic’ – Ifs and buts of moment marketing A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the… 2 months agoJuly 30, 2025
Astronomer’s comeback with Chris Martin’s ex-wife is now a marketing case study What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss… 2 months agoJuly 29, 2025
Renault India begins rebranding with Triber launch The redesigned logo, a minimalist interlocked diamond, reflects the brand’s global shift towards a more modern, digitally integrated identity. 2 months agoJuly 23, 2025
Rashmika Mandanna turns founder with new fragrance brand ‘Dear Diary’ The brand is being developed and scaled in partnership with The PCA Companies, a global brand acceleration firm that has… 2 months agoJuly 21, 2025
Meet Ananya Birla: The billionaire heir betting big on beauty with Birla Cosmetics Birla, 30, began her professional journey with the Universal Music Group, launching her music career internationally, before becoming the brand… 2 months agoJuly 21, 2025
How BMW’s emotional storytelling boosted sales and became a case study in MBA programs It was during this lull that a group of marketers at BMW North America, led by Vice-President of Marketing Jim… 2 months agoJuly 21, 2025
When rebranding goes wrong: Case studies from across the globe Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the complexities involved… 2 months agoJuly 18, 2025
SOCIAL revamps menu with new categories in bid to broaden appeal The updated lineup introduces a number of firsts for the chain, including Ramen bowls with regional Indian influences, handheld breakfast… 2 months agoJuly 18, 2025
Brand lessons from Dolly Chaiwala – Don’t underestimate the power of a common man What began as a street-side spectacle is now taking structured form. On July 11, 2025, Dolly announced a pan-India franchise… 2 months agoJuly 17, 2025
He cashed in on online hate, gave up US visa and built Gully Labs – Arjun Singh shares his sneaker story A viral reel, a WhatsApp group, and a manifesto with no product — that’s how sneaker brand Gully Labs was… 2 months agoJuly 10, 2025
Shubman Gill’s viral Nike glimpse throws shade on Adidas’ Rs 250 cr BCCI contract There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official… 2 months agoJuly 9, 2025
‘No Palm Oil’ labels under fire: IFBA calls it a marketing gimmick The association warned that such labelling trends, often amplified on social media, may influence consumers to make food choices that… 2 months agoJuly 9, 2025
‘Only $4.4m in this economy?’: Inside iconic Fantastic Four building’s shockingly low-priced listing The Baxter Building, home to the Marvel’s Fantastic Four family, hit the market today in a surprising plot twist ahead… 2 months ago
How one word wiped out Bira 91 from the alcohol beverage market, and now it’s fizzing again Bira 91’s parent company, B9 Beverages, found itself in regulatory quicksand after it dropped the word “Private” from its legal… 2 months agoJuly 8, 2025
From Re 1 lipsticks to Rs 250Cr liabilities: What went wrong with The Good Glamm Group? It all began in 2017 when Darpan Sanghvi launched MyGlamm, a direct-to-consumer beauty brand backed by French cosmetics major L’Occitane. 2 months agoJuly 7, 2025
Watch it, want it, buy it: Myntra rolls out shoppable video feature ‘Glamstream’ In its initial rollout, Glamstream will host more than 500 hours of content, including 15 exclusive shows and over 4,000… 2 months agoJuly 4, 2025
After Labubu and Skullpanda, Monchhichi is Gen Z’s latest obsession — But why are ugly dolls so desirable?
Shein faces 1M euros fine for a vague ad – In India, greenwash marketing can cost brands up to Rs 50L
