Page 6 of digital marketing

According to Joshi, it is imperative not to generalise content for a specific age group in the realm of digital marketing

BrandWagon AdTalk with Teachmint’s Omkar Joshi Premium Story

Omkar V Joshi, head of marketing – India and International, Teachmint, talks to BrandWagon Online, about the dos and don’ts…

Updated: January 7, 2024 12:12 IST

The state’s attorney general’s office denounced the calls as misinformation

Synthetic media and influencer marketing: A tale of two sides

As AI becomes ubiquitous, advertisers grapple with whether to embrace AI-generated content in the form of synthetic media

January 6, 2024 09:52 IST

Social Beat will assist in executing creative campaigns to boost Khazana Jewellery’s online engagement

Khazana Jewellery assigns digital mandate to Social Beat

The agency’s scope will encompass digital strategy and planning to drive revenue growth by targeting the right audience and scaling…

January 5, 2024 11:15 IST

Titan Company has exclusive marketing, distribution, and retailing rights in India for the watches category for the global brands and with the relationship with the partners

Titan Company assigns media and digital marketing mandate to Sociowash for Kenneth Cole New York Watches and Tommy Hilfiger Watches

Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, and excitement, and drive sales across various digital…

January 4, 2024 11:29 IST

BrandWagon Online re-visited the campaigns of bygone year, 2023, to understand the impact of digital advertising

YearEnder 2023: From phone coolers to stainless Santa, a sneak peek into digital ads rolled out this year Premium Story

Dentsu’s report highlighted that digital is projected to settle into almost consistent incremental growth for three years

January 3, 2024 08:30 IST

Content marketing transcends the traditional realm of advertising

What role does content marketing play in driving customer engagement and loyalty in the digital sphere?

Consistently producing high-quality content that showcases expertise and thought leadership positions a brand as a trusted fount of information

Updated: January 1, 2024 15:08 IST

Performance marketing has entered the scene in a big way, and gone are the days when marketers would sit and review campaign performances after a promotion ended and then plan the next one, says Roy

BrandWagon AdTalk with NTT’s Prasenjit Roy Premium Story

Prasenjit Roy, CMO, NTT Limited in India, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

December 31, 2023 12:26 IST

Digital marketing has evolved through several stages, from the early days of email marketing and banner advertisements to the era of social media supremacy and extensive data analysis

Year 2023: An innovative year for digital marketing

Digital marketing contributes to approximately 60% of business advertising budgets worldwide

December 31, 2023 10:00 IST

Digital has been a permanent fixture in our landscape, unaffected by pre or post-COVID distinctions

BrandWagon Adtalk with Haleon’s Anurita Chopra Premium Story

Agility to shift strategies to address changes is crucial for a brand to adapt to changing consumer needs

December 30, 2023 10:00 IST

CleverTap anticipates a pivotal role for AI as the new-age consultants

Utilising AI-powered tools for data analytics and chatbots to streamline marketing efforts

AI-powered data analytic tools are the refineries of the digital marketing age

December 16, 2023 15:55 IST

Padmini VNA Mechatronics has demonstrated innovation in the industry

Padmini VNA Mechatronics assigns digital duties to DigiStreet Media

The strategic collaboration marks a step forward for both companies in enhancing its digital presence and reaching a broader audience

December 13, 2023 13:45 IST

The recent best marketing campaign is Ikea's "Proudly Second Best" campaign, says Monga

AdTalk with Basic Home Loan’s Atul Monga Premium Story

Atul Monga, co-founder and CEO, Basic Home Loan, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

December 10, 2023 12:05 IST

The account will be handled out of the agency’s Mumbai office

Hari:Bol assigns digital duties to Digital Refresh Networks

Digital Refresh Networks will spearhead the creative communication for Hari:Bol, reinforcing the brand’s digital presence

December 6, 2023 15:30 IST

"When it comes to digital marketing, there are two levels to consider: the use of single ideas and the development and maintenance of a comprehensive, always-on digital strategy"

BrandWagon AdTalk with Maruti Suzuki’s Shashank Srivastava Premium Story

Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India talks to BrandWagon Online, about the dos and don’ts…

December 2, 2023 14:23 IST

The partnership between Infidigit and Tata Capital is expected to assist Tata Capital Services in enhancing its online presence and visibility, driving organic traffic and generating quality leads

Infidigit wins SEO mandate for Tata Capital

The SEO team will work closely with Tata Capital’s in-house marketing team to develop a comprehensive SEO strategy

December 1, 2023 14:49 IST

4AM Worldwide bags digital marketing mandate of Keydemand

The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office

December 1, 2023 12:46 IST

Around 90% of the F1 Studioz business comes from foreign markets and for Langoor, around 75% comes from foreign markets

Interview: Prasad Shejale, founder and CEO, LS Digital

Agencies that can’t change in the next 5 years will be redundant

November 29, 2023 08:26 IST

Business applications can provide a platform for streamlining digital marketing

Business applications for marketing automation

The integration of modern and robust business applications can empower marketers to establish unified messaging

November 27, 2023 11:00 IST

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Page 6 of digital marketing

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