Page 4 of digital marketing

The COVID-19 pandemic has had a profound impact on user behaviour, leading to increased digital literacy and significant shifts in online activities.

BrandWagon Adtalk with QueueBuster’s Vineet Chugh Premium Story

Vineet Chugh, head of marketing, QueueBuster, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

May 5, 2024 14:00 IST

From January to March, Two99 conducted audits for several brands across different sectors, informing strategic planning for the coming fiscal year.

Two99 reports growth and global expansion in Q1, CY24

With a revenue of Rs 17 crore and a growth rate of 30%, Two99 demonstrated strong performance in the market

May 3, 2024 11:55 IST

"The biggest hurdle has been identifying and leveraging generalist influencers who can effectively resonate with our target audience" (Image: PR Handout)

BrandWagon Adtalk with Educate Online’s Amit Saneja Premium Story

Networking and building B2B relationships are successful methods for lowering customer acquisition costs

April 28, 2024 09:25 IST

BrandWagon Adtalk with Narayana Health’s Dr Ashish Bajaj Premium Story

Dr Ashish Bajaj, chief marketing officer, Narayana Health, talks to BrandWagon Online, about the dos and don’ts of digital marketing,…

April 27, 2024 16:15 IST

Is (AI)ppraisal redefining performance marketing for brands in the digital era? Premium Story

With the integration of AI applications into performance marketing, advanced analytics can delve into complex data sets and elevate personalisation

April 22, 2024 08:00 IST

According to Patel, CRED’s advertisement stands out in current landscape of advertising

BrandWagon AdTalk with Logicloop’s Harish Patel Premium Story

Harish Patel, co-founder, Logicloop, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

April 21, 2024 14:30 IST

Sanja Partalo, Co-Founder and Managing Partner of S4S Ventures, and Michael Schoen, EVP and head of TruAudience marketing solutions at TransUnion, join the ID5 board of directors.

ID5 announces $20 million in series B funding

TransUnion and S4S Ventures join existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, and Aperiam Ventures to support…

April 9, 2024 19:30 IST

With a lot of consumers buying online, presence in the e-commerce marketplace becomes important, Jain highlights

BrandWagon AdTalk with DS Group’s Rajeev Jain Premium Story

Rajeev Jain, senior vice president- corporate marketing, DS Group, talks to BrandWagon Online, about the dos and don’ts of digital…

April 7, 2024 11:30 IST

I gravitate towards campaigns that use brands to tell stories that reflect the world we live in today

BrandWagon Adtalk with Virtue Worldwide’s Ayushi Saria Premium Story

Ayushi Saria, associate creative director, Virtue Worldwide, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best…

April 6, 2024 18:00 IST

The report stated that marketing was one of the highest paying jobs in the world

Which sector gives the highest salary package in marketing?

Digital marketing, growth manager and growth head were the roles in demand while digital marketing, lead generation and branding were…

Updated: April 4, 2024 19:52 IST

For any marketer, determining the standout marketing campaigns in recent times is always a subjective task, considering the diverse factors at play

BrandWagon AdTalk with KRBL’s Kunal Sharma Premium Story

Kunal Sharma, head of marketing and business head modern trade and ecommerce, KRBL Limited, talks to BrandWagon Online, about the…

March 31, 2024 18:00 IST

Smart creative agencies will seldom lose out on the opportunity to suggest 're-branding strategies' to their set of clients

How digital ad agencies elevate B2B branding strategies

Good branding gives an opportunity to slightly alter pricing upwards, thereby increasing revenues significantly

March 30, 2024 12:00 IST

With open positions in machine learning, Java, UI, data analytics, software development, and hiring from prestigious campuses in India, including the IITs, PubMatic aims to recruit top-tier talent.

PubMatic announces expansion of engineering team in India

The company plans to reinvest a portion of its 2023 profits in an expanded engineering team, with incremental headcount planned…

March 27, 2024 16:40 IST

"The Poonam Pandey's cervical cancer awareness campaign as we all know was a mistake for many reasons" (Photo: Canva)

BrandWagon AdTalk with ChtrSocial’s Darshil Shah Premium Story

Darshil Shah, director, ChtrSocial, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

March 24, 2024 13:36 IST

BrandWagon AdTalk with Raptee’s Jayapradeep Vasudevan Premium Story

Jayapradeep Vasudevan, CBO, Raptee talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

March 23, 2024 12:00 IST

Going by media reports, digital marketing is considered as an important segment for the creator economy (Image: Freepik)

Why Web3.0 is crucial in bringing the decentralised factor to the creator economy?

Web3.0 has the potential to ensure equitable distribution of power in the creator economy using different technologies

March 22, 2024 08:00 IST

The collaboration between Havas Media Network India and KlugKlug propels them to the forefront of industry innovation, focusing on signals, data, and solutions

Havas Media Network India partners with KlugKlug to enhance influencer marketing

The collaboration is aimed at introducing unprecedented solutions in the space of influencer marketing signalling a commitment to elevate the…

March 18, 2024 12:31 IST

CommerceTech emerges as a strategic growth driver, resonating with 95% of respondents, reflecting its broader applicability beyond just the e-commerce sector.

Ephemeral content and FOMO marketing: creating urgency in the digital marketing landscape

Ephemeral content refers to any content that lasts for a certain period, typically 24 hours before it disappears

March 17, 2024 14:00 IST

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When Amitabh Bachchan charged just Rs 1 for a film that changed his career forever

Life1 hr ago

Mohabbatein, the 2000 Bollywood film starring Shah Rukh Khan, Aishwarya Rai, and Amitabh Bachchan, was a major commercial success and a turning point in the latter’s career. After facing financial difficulties and career setbacks, Bachchan famously charged only Rs 1 as an acting fee from director Yash Chopra, who had previously helped launch his stardom. This film changed his life forever.

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