Page 3 of digital marketing

Bite-sized content! Social media marketing tips you didn’t know you needed

Ajay Chaurasia, Vice President – Marketing, Product and Business, RupeeRedee talks to BrandWagon Online about the essential strategies and common…

July 2, 2024 08:40 IST

Today, in the post-COVID world, digital marketing has seen significant shifts to adapt to changing consumer behaviour and preferences.

BrandWagon Adtalk with Usha International’s Anju Munjal Premium Story

I particularly liked the ‘Cadbury Celebrations – My birthday song’ campaign. This campaign enables a person to make their loved…

June 29, 2024 12:00 IST

Bite-sized content! 5 SEO practices you didn’t know you needed

Try to understand why people would read or watch your content? If they really need to read, how would they…

June 26, 2024 10:14 IST

According to industry estimates, within digital advertising ad spending on programmatic is expected to reduce by as high as 70% across all platforms, especially in the case of MSMEs as it works on a real-time model

Fear of the unknown! How advertisers will navigate the self-certification process Premium Story

8 to 9 ways – how the self-certification process is expected to impact the advertising industry

June 26, 2024 08:00 IST

Google execs Pichai, Brin must sit for questioning in digital ads lawsuit

Brin’s deposition will be limited to two and a half hours and Pichai’s deposition was capped at four hours.

June 25, 2024 11:00 IST

Traditional media formats are also experiencing growth, with linear formats projected to grow by 8.4% in 2024.

Digital ad spends estimated to grow by 15.9% to reach Rs 580 billion in 2024, reveals MAGNA report

Television remains a dominant medium, reaching 778 million viewers in 2024

June 24, 2024 15:00 IST

BrandWagon Adtalk with Infobip’s Ben Lewis Premium Story

Ben Lewis, VP marketing growth, Infobip talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing…

June 23, 2024 16:15 IST

I love the social campaigns run by Ferrara candy, especially their ability to turn identified social trends into strategic campaign opportunities.

BrandWagon Adtalk with Sprinklr’s Arun Pattabhiraman Premium Story

Arun Pattabhiraman, CMO, Sprinklr, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns, and…

Updated: June 24, 2024 11:22 IST

Bite-sized content! Social media marketing tips you didn’t know you needed

Saijal Jain, manager media buyer, Adbuffs talks to BrandWagon Online about the essential strategies and common pitfalls of social media…

June 19, 2024 15:15 IST

The success we are seeing today is the result of investments over several years, across e-commerce, data acquisition, enhancement and enrichment, and content.

Interview: Ajay Gupte, CEO, South Asia, Wavemaker

‘The traditional media agency model continues to be critical’

June 12, 2024 08:20 IST

The COVID era served as a powerful catalyst for digital transformation, compelling companies and consumers to quickly adapt to a contactless world

BrandWagon Adtalk with Sterlite Power’s Ruhie Pande Premium Story

Ruhie Pande, Group CHRO and head of marketing and communications, Sterlite Power, talks to BrandWagon Online, about the dos and…

June 8, 2024 16:10 IST

Companies such as IBM have developed data management solutions that emphasise efficiency and minimal environmental impact (Image: PR Handout)

Pioneering sustainable practices in digital marketing

The digital marketing ecosystem includes various components that indirectly affect our sustainable practices

June 1, 2024 15:00 IST

The expansion follows successful ventures in Hyderabad and Coimbatore, representing a significant milestone in the company's growth journey.

Brand Street Integrated expands operations to Pune and Ahmedabad

With solutions in OOH, rural marketing, merchandising, printing, and digital marketing, the agency plans to target sectors including e-commerce, food…

May 22, 2024 15:30 IST

Unlike earlier times, brands now have direct access to global audiences and real-time feedback, necessitating agility and adaptability in strategy.

BrandWagon Adtalk with Jisora’s Mehul Sethi Premium Story

Mehul Sethi, co-founder, Jisora , talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

May 19, 2024 12:00 IST

Decoding the impact of AI on marketing: From personalisation to profitability Premium Story

Claims made by industry executives stated that AI’s utilisation led to a 40% rise in customer service, as per PwC

May 15, 2024 08:00 IST

Meta has begun rolling out these updated generative AI features, aiming for global availability by year-end.

Meta introduces enhanced AI features for advertisers, including full image and text generation capabilities

Meta is testing the ability for generated text to reflect brands’ voice and tone, highlighting key selling points based on…

May 8, 2024 12:50 IST

The COVID-19 pandemic has had a profound impact on user behaviour, leading to increased digital literacy and significant shifts in online activities.

BrandWagon Adtalk with QueueBuster’s Vineet Chugh Premium Story

Vineet Chugh, head of marketing, QueueBuster, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing…

May 5, 2024 14:00 IST

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Retail push: RBL Bank aims triple loans, more branches

Business29 min ago

RBL Bank is aiming to triple its retail loan book to ₹6,000 crore by FY26 through branch banking, with plans to expand its branch network to 770 outlets by FY28. The bank is focusing on deepening customer engagement, cross-selling bundled offerings, and using a hybrid acquisition model.

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