Page 2 of digital marketing

Meta’s now-reduced “detailed targeting” feature has been a linchpin of its ad ecosystem, offering marketers a scalpel-like precision in reaching users

Meta’s reduced detailed targeting shakes up Indian digital ad strategies Premium Story

Diminished detailed targeting on Meta will force digital advertisers to take a fresh look at personalisation tools

September 9, 2024 08:21 IST

From what is understood, Dimpy will work out of the Gurgaon office of the company. (Image Credits: Mindshare)

Mindshare announces Dimpy Yadav as head of digital strategy

Reportedly, with 15 years of experience,Yadav served as the general manager at Xavis India prior to joining Mindshare.

August 11, 2024 11:45 IST

The role of digital marketing in fintech growth

Unsurprisingly, the power of digital marketing in fintech has extended beyond just multinational financial giants.

August 10, 2024 09:15 IST

ONDC crossed 99 lakh transactions in June 2024.

ONDC touches ~1 crore transactions a month – A UPI Moment in Digital Commerce?

“ONDC’s milestone of 99 lakh transactions highlights its potential as a transformative Digital Public Infrastructure, potentially accelerating economic growth and…

August 9, 2024 16:50 IST

Oktobuzz will implement data-led digital communication campaigns and mar-tech initiatives to enhance Vithoba’s digital footprint.

Oktobuzz secures digital marketing mandate for Vithoba Health Care

The agency’s role will involve boosting Vithoba’s online presence and positioning it as a leading Ayurveda-based oral healthcare and wellness…

August 8, 2024 14:00 IST

Asymmetrique takes digital lead for Laljee Godhoo & Company

The partnership aims to enhance Laljee Godhoo & Company’s digital presence and brand visibility.

August 6, 2024 13:00 IST

In the last year, Zomato and Cadbury have harnessed the power of digital and AI technologies in remarkable ways, setting new standards in innovative marketing

BrandWagon Adtalk with Finnet Media’s Ayush Shukla Premium Story

Ayush Shukla, founder, Finnet Media, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns,…

August 3, 2024 12:00 IST

Interview: Swati Bhargava, co-founder, CashKaro

‘Affiliate marketing helps cut customer acquisition costs’

July 26, 2024 09:07 IST

Google on its part specifically clarified that it's primary aim is to deliver engaging, trustworthy content that effectively addresses users' search intent.

BrandWagon Explainer: SEO 2024 – aaj, kal or aaj

For companies that want to succeed, responsiveness is more important than ever.

July 24, 2024 09:00 IST

The biggest thing now in the post-COVID world is how the use of video went up

BrandWagon Adtalk with Simplified’s Ajay Yadav Premium Story

Ajay Yadav, co-founder, Simplified, talks to BrandWagon Online, about the dos and don’ts of digital marketing, best marketing campaigns, and…

July 24, 2024 08:00 IST

Despite integration with Instagram, Facebook remains pivotal for personal connections and group interactions across diverse age groups

Bite-sized content! Social media tips you didn’t know you needed

Praveen Sinha, chairman, Moksha Media Group, talks to BrandWagon Online about the essential strategies and common pitfalls of social media…

July 10, 2024 19:00 IST

The international neuromarketing sector was valued at $3,324.98 million in 2023 (Image: Freepik)

How neuromarketing is capable of enhancing consumer engagement and conversions Premium Story

By examining brain activity, marketers can identify the moments and components that elicit emotional responses

July 10, 2024 08:00 IST

A snippet from the report. (Image: Mavericks)

40% of Gen Z spends over 5 hours daily consuming content: Maverick report states

34% of respondents find long-form writing more credible and engaging than any other format

July 8, 2024 18:25 IST

Gen AI, revenue streams, CMOs, personalized campaigns, customer data, Campaign Optimization, OpenAI, Chatbots, Predictive Analytics

Gen AI-powered creativity: How CMOs are unleashing new revenue streams

From personalized campaigns tailored to individual preferences to automated content creation, Generative AI is enabling them to devise personalized campaigns…

July 8, 2024 13:09 IST

Nowadays, customers themselves go online and search for information (Image: Freepik)

The rise of digital marketing: Strategies and success stories from India

Using AI-powered tools, marketers can analyse data, create targeted ads, improve customer support and optimize marketing campaigns

July 7, 2024 16:15 IST

"I think Performance Ace represents the culmination of my professional journey,” Gaur mentioned (Image: PR Handout)

Ex-Times Internet executive Saurabh Gaur launches Performance Ace

At Performance Ace, Gaur’s leadership is expected to focus on leveraging strategies to drive client success

July 5, 2024 13:10 IST

LS Digital is an independent digital business transformation company (Image: LS Digital)

LS Digital launches digital marketing operation management platform DigiVerse 2.0

Reportedly, DigiVerse accelerates the reporting process, providing timely and accurate data for decision-making.

July 3, 2024 15:50 IST

From what is understood, Praseed Prasad will lead GroupM’s growth, marketing and communications. (Image: GroupM)

Praseed Prasad gets appointed as GroupM’s chief growth officer

Reportedly, prior to a stint with Ice Cream Labs in 2015, Prasad headed the digital trading and oversaw digital investments…

July 3, 2024 11:40 IST

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Kotak Mahindra Bank shares in focus: Brokerages raise target price

Market44 min ago

Kotak Mahindra Bank’s Q2 earnings meet expectations, but margin pressure remains a concern. Key brokerages are optimistic about the stock, with a potential upside of 21%. Motilal Oswal and Jefferies raise target price, citing rebound in slippages, expected loan and margin growth, and strong lending environment. Jefferies maintains positive outlook despite slight decrease in earnings.

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