Page 12 of digital marketing

ET Medialabs would conceptualise and execute performance and brand marketing campaigns to drive new customer acquisition at a low cost,…

In 2022, the cumulative revenue of digital advertising agencies was $30.6 billion

The best use of digital is when the context of the published content is relevant

The mandate will be managed by the agency’s Delhi branch, it claimed

As part of the mandate, the company will handle the complete digital portfolio as well as the company’s automation and…

Nykaa is the one brand I admire the most when it comes to using digital marketing well.

Digital loyalty plan is credited with changing the face of loyalty management practices that have just begun to popularise across…

There’s no one-size-fits-all solution anymore—brands are looking at building customer loyalties with very specific target audiences in mind, and ads…

There have been some unforgettable advertising in the year but bad advertising isn’t about just storytelling anymore. It is about…

According to the company, the three executives have been critical in establishing and strengthening TheSmallBigIdea as one of the successful…

Most marketers are thinking digital-first these days and the shift that’s really happened is where brands are thinking about how…

Social Beat will manage its social media content and strategy as well, the company said.

Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy in his new role

“The upcoming business from Southeast Asia will account for 15-20% of our revenue by the end of FY24,” Tarun Sobhani…

According to the company, the agency will focus on providing SEO and content strategy services to help fuel the brand’s…

According to the company, the business will be handled out of the agency’s Gurgaon headquarters.