Page 5 of Brand

Union Home Minister Amit Shah has asked the Ministry of Home Affairs’ Cyber and Information Security (CIS) Division to examine…

Reliance will need more than aggressive pricing to topple the apple cart in the bottled water industry

Under the terms of the agreement announced on Tuesday, Novacap will purchase all outstanding shares of IAS at $10.30 apiece,…

Bollywood, meanwhile, saw mixed fortunes. Ranveer Singh retained second place but with a dip in brand value, sliding to $170.7…

For India, Instagram is testing the app to open directly into Reels instead of the regular feed, highlighting the country’s…

Ranveer Singh maintained his second position with a brand value of 170.7 million dollars, although this represented a decrease from…

The top 50 brands also highlight the emergence of new aspirational brands and a competitive churn that reflects changing consumer…

Under the draft, every distributor of TV channels will be required to get its addressable systems such as subscriber management…

The timing is deliberate. India’s haircare market, valued around $3.6 billion in 2024, is projected to reach an estimated $6…

Is customer feedback relevant in all situations? While feedback is helpful in development efforts, its implementation very much depends on…

Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season

The pain reliever, made by Kenvue, has been drawn into a controversy after news that the Trump administration plans to…

The shift has caused Dream11 to close down all its paid contests, which had been the backbone of its business…

According to the new tax regime, tickets that cost Rs 100 or less now have 5% GST, compared to 12%…

Younger consumers don’t see furniture as utility but as lifestyle, observes Puneet Pandey, strategy head and managing partner, OPEN Strategy…

My day starts off early at around 6:30 AM. And the first thing I do is check and respond to…