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    1. Business News
    2. About
    3. brand

    Page 4 of Brand

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    Royal Enfield stands out for me; it has built an incredible aspirational lifestyle quotient while staying authentic to its rugged, old-school motorcycling ethos, even as it modernizes.
    After hours with Sujay Rachh, chief marketing officer, Nuvama Group 

    My mornings begin with a hot cup of chai and a whiteboard full of ideas. Imagine juggling flaming swords while…

    October 6, 2025 10:12 IST
    When I first downloaded Arattai, I didn’t have huge expectations, but I must say that Zoho has done a great job cloning WhatsApp. My first reaction was that it’s a smart move. Indians have been using WhatsApp since 2009 for messaging and sharing files.
    Arattai’s 3.5-lakh download surge tests whether ‘Made in India’ can beat ‘Meta in India’

    As it basks in its early momentum — albeit with ministerial endorsements — a bigger question looms: Can Arattai sustain…

    October 6, 2025 10:01 IST
    The collaboration will bring ready-to-wear collections, vegan footwear and accessories to Indian consumers. The company did not disclose the financial terms of the agreement.
    Reliance Brands to launch Stella McCartney’s cruelty-free luxury label in India

    It counts celebrities such as Taylor Swift and Meghan Markle among its patrons. Stella McCartney, daughter of Beatles’ Paul McCartney…

    October 2, 2025 10:46 IST
    Direct-to-consumer (D2C) brands have experienced 25% year-over-year growth, indicating robust demand momentum
    Beauty, fashion drive nearly half of India’s Rs 60,000 crore festive eCommerce boom

    Fashion and apparel came in second with a share of 27.73%. Combined, the two categories drove almost half of revenue…

    October 1, 2025 14:29 IST
    The campaign, which launched on 23 July, shows the celebrity, who is known for her role in HBO’s Euphoria, in a series of suggestive denim looks with a tagline, “Sydney Sweeney Has Great Jeans.”
    ‘We stand behind what we did’ American Eagle CEO credits Sydney Sweeney ads for sales turnaround

    American Eagle CEO Jay Schottenstein, who personally approved the ads, told the WSJ that he instructed employees not to react…

    October 1, 2025 11:26 IST
    Söderström and Norström, who have each spent over 15 years at Spotify, said they will continue to prioritise building the “most valuable experience available anywhere” while benefitting from Ek’s ongoing involvement.
    Spotify founder Daniel Ek steps aside as CEO, new co-CEOs to take charge from 2026

    The company said Gustav Söderström, its chief product and technology officer, and Alex Norström, chief business officer, will take over…

    October 1, 2025 10:28 IST
    As e-commerce in India matures, personalisation at scale will not be optional, it will be expected. The D2C brands that win loyalty will be those that strike the right balance between data-driven intelligence and human empathy.
    Blogger’s Park: In India’s crowded D2C market, personalisation becomes a survival strategy

    For example, a returning shopper looking at a protein snack pack may be shown a bundle of options based on…

    October 1, 2025 09:42 IST
    The focus on retention over views means the days of vanity metrics are now numbered. It will also push the creator-brand ecosystem towards greater maturity, remarks Amit Dhawan, partner & CEO of ArtE Mediatech.
    Why high retention could mean 30% higher fees for Instagram influencers

    For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach content…

    October 1, 2025 09:27 IST
    Financial Express reached out to Diageo for comment on the latest speculation, but the company declined to respond, stating it does not comment on market rumours or speculation
    Diageo to sell Royal Challengers Bangalore, says Lalit Modi – Company responds

    Royal Challengers Bengaluru (RCB), fresh off their historic first Indian Premier League (IPL) title, may be headed for a change…

    September 30, 2025 14:50 IST
    In a post on X, Swiggy wrote in Hindi that it was a delight to serve “Shri Tharoor Ji the region’s finest idli” and wished him “a state of supreme bliss.”
    Swiggy delivers idlis to Shashi Tharoor after his poetic defence of the dish goes viral

    On Sunday, Swiggy decided to turn words into action. Delivery personnel and employees showed up at Tharoor’s residence with parcels…

    September 30, 2025 11:39 IST
    In tier 1 cities, customers are very comfortable buying fruits and vegetables online.
    Amazon Fresh clocks 40% growth in first 48 hours of festive sale, expands to 270 cities

    Srikant Sree Ram, director, Amazon Fresh, talks to Ayanti Bera about the interplay between slotted delivery and quick commerce, and…

    September 30, 2025 09:26 IST
    Customers also needed guidance on how to eat the foil-wrapped product.
    How California Burrito went from a single kitchen to Rs 196cr pan-India ambitions

    Two years later, he returned to Bengaluru with a tortilla press and his savings. Along with friends Dharam Khalsa and…

    September 29, 2025 15:25 IST
    The outdoor campaign features people in everyday situations, sitting on steps, exercising or repairing a car, paired with the ChatGPT logo.
    ChatGPT gets first major brand campaign, spanning TV, streaming and outdoor

    The 30-second spots were created by OpenAI’s in-house team in partnership with Isle of Any, an independent agency led by…

    Updated: September 29, 2025 15:51 IST
    H&M faces a significant challenge as it intensifies its efforts in Brazil and India: leveraging the potential of emerging markets while repairing a reputation damaged by ongoing scandals.
    H&M shutting shops in Europe to go big in India, but its story is more complicated

    In contrast, H&M is expanding in Latin America with two stores in Sao Paulo which were inaugurated in August and…

    September 29, 2025 10:32 IST
    To me, luxury is reflected in authenticity, craftsmanship, and timeless thoughtfulness. I gravitate towards brands that embody these values. Whether it’s a bespoke saree from a heritage brand or a finely crafted leather accessory, my choices align with purpose and meaning.
    After hours with Vinita Singhania, Chairperson & Managing Director, JK Lakshmi Cement

    My weekdays start early, often with a moment of quiet reflection or reading to set the tone for the day.…

    September 29, 2025 10:06 IST
    The broadcaster adds that last year’s T20 women’s World Cup delivered twice the reach of competing content genres in the same period.
    ICC Women’s World Cup 2025: Ad rates surge as India opens against Sri Lanka

    The upcoming ICC women’s cricket World Cup looks set to score big on viewership and advertising

    September 29, 2025 09:51 IST
    That coexistence is becoming a consumer expectation. “Snacking in India has always been defined by three dimensions: health, heritage, and mass reach,” says Rituparna Basu, professor-marketing, IMI Kolkata.
    Kurkure enters millet segment as PepsiCo eyes health-conscious consumers

    Kurkure must preserve its masala-first identity while doffing its hat to India’s millet moment

    September 29, 2025 09:32 IST
    Senior Advocate Akhil Sibal, appearing for Philips, told the Court that OneBlade has long offered anti-nick protection and both face and body features, making the “half-price” comparison misleading.
    Delhi HC orders Bombay Shaving Company to pull down reel after Philips complaint

    The dispute centres around BSC’s “OmniBlade” campaign, promoted under its Razorpreneur Challenge.

    September 26, 2025 17:30 IST
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    Petroleum products exports down 21% in October
    Petroleum products exports down 21% in October
    Economy24 min ago

    India’s petroleum product exports dropped by 21% in October, but showed a 2.4% increase annually. Despite challenges faced by Nayara Energy’s operations due to sanctions, the refinery is finding new markets and using government logistics. Top export destinations were UAE, Netherlands, and Singapore, with UAE experiencing a 27% decline.

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