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    Page 3 of Brand

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    That said, the opportunity is undeniable. “The `60-billion wedding hotels market and emerging tier-2 premium demand create addressable segments where legacy players have limited presence,” says Shastri.
    Oyo’s parent Prism checks into premium stays with new brand ‘CheckIn’ ahead of IPO

    Taking advantage of this gap, Prism has carved out its higher-end portfolio into a separate vertical, CheckIn. Ritesh Agarwal, founder…

    October 13, 2025 09:30 IST
    The report further mentioned how 2025 saw two $100 million+ rounds, as compared to three during the same period last year.
    India’s fintech funding dips 17% in 2025, but early-stage startups buck slowdown: Tracxn

    Early-stage funding increased by 8% year-on-year to $598 million, pointing to continued interest from investors in newer startups. In contrast,…

    October 10, 2025 17:03 IST
    India’s connected TV base has grown rapidly to about 40 million homes, as smart TVs and affordable broadband make streaming more accessible.
    I&B ministry asks BARC to include connected TV viewership in audience ratings

    BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the Advertising Agencies…

    October 10, 2025 15:38 IST
    How scammers used ‘digital arrest’ to trap senior investors — 5 steps to keep your investments safe
    69% of Indians exposed to deepfake holiday scams; face 12 fraud attempts daily, says McAfee

    The report further reveals that Indians face an average of 12 scam attempts per day, across texts, emails, and social…

    October 10, 2025 14:03 IST
    Executives familiar with the company’s operations said Bira 91’s production came to a standstill in July, and that global investment firm BlackRock, which was reportedly in advanced talks to inject Rs 500 crore into the promoter group, has since withdrawn from the proposed deal.
    Bira91 employees demand CEO Ankur Jain’s ouster over alleged unpaid dues, governance failures

    The employees have alleged “corporate governance failures, lack of transparency, delayed employee dues and vendor payments”, and pointed to pending…

    October 10, 2025 11:07 IST
    On the marketing front too, we focus on credible voices to create engaging campaigns for our consumers. Our recently launched protein plus range and multi-millet bun were championed by acclaimed chef Sanjeev Kapoor.
    Westlife Foodworld’s CEO Akshay Jatia bets on health-focused menu, digital growth under Vision 2027

    The fast food company is also adding muscle to its app ecosystem, while expanding its current footprint of 444 stores.…

    Updated: October 10, 2025 14:05 IST
    Other brand winners included Hero MotoCorp (Automotives & Accessories), HDFC Mutual Fund (Banking & Finance), Asian Paints (Home Décor & Fittings), Colgate-Palmolive (Personal Care), Meta (Telecom & Technology), as well as Swiggy, Urban Company, Dream11, Tanishq, MakeMyTrip, and Stayfree.
    Nestlé India, Gabit, Ogilvy, Moonshot among big winners at IndIAA Awards 2025

    Nestlé India won in the Food & Beverages category, while Gabit secured the award in Consumer Electronics. Leading agencies Ogilvy…

    October 9, 2025 20:43 IST
    In Tier 1 cities, 61% of shoppers said they actively choose Indian brands, while 59% of respondents align their festive spending with social or environmental causes.
    Nearly half of Indians plan festive shopping from startups, report reveals

    The report notes that India’s festive retail economy is expected to grow by 23% and reach an estimated $125–150 billion…

    October 9, 2025 16:43 IST
    jio google ai pro
    Bombay HC bars firm from using Reliance’s ‘Jio’ trademark for taxi services

    The court noted that unauthorised use of the widely recognised ‘Jio’ brand was likely to cause significant harm to RIL’s…

    October 9, 2025 12:27 IST
    India’s current copyright law, last updated in 2012, does not explicitly cover AI use.
    Hollywood and Bollywood push India to tighten copyright rules for AI

    At the centre of the debate are two opposing camps: global and Indian film studios calling for tighter safeguards, and…

    October 8, 2025 16:55 IST
    Brands aren’t hiring luxury veterans anymore—they're targeting executives who understand how to build scalable systems without losing cultural nuance.
    India’s luxury ambitions go global as homegrown brands seek scale and leadership

    However, this surge isn’t staying confined within India’s borders. Indian design sensibilities are increasingly shaping luxury aesthetics worldwide. Prada’s reinterpretation…

    October 8, 2025 10:00 IST
    The approach is designed to expand reach at the base without diluting equity at the top end, they say. Saini explains that the communications strategy has been designed to mirror Milkinis’ light-hearted positioning.
    Cadbury goes playful again: Mondelez targets young generation with new Milkinis range

    For more than a decade, Cadbury’s advertising leaned into the world of romance and sophistication. Dairy Milk Silk with its…

    Updated: October 9, 2025 09:22 IST
    On the financial front, the company reduced its net loss by 78.5% to Rs 243.3 crore in FY25 from Rs 1,131 crore a year earlier, while operating revenue rose 49% year-on-year to Rs 2,886.6 crore.
    PhysicsWallah records 4.13 million transacting users, revenue up 49% in FY25

    PW’s daily active users more than doubled, climbing from 930,000 in FY23 to 2.7 million in FY25, while the average…

    October 7, 2025 15:34 IST
    Despite the investment and innovation behind virtual influencers, data suggests they remain a novelty rather than a mainstream marketing tool.
    Kusha Kapila pips AI avatar Kyra – Virtual influencers lack credibility and trust

    CGI-generated avatars were predicted to redefine brand collaborations, sleek, tireless, and controversy-free. Yet two years on, the hype has not…

    Updated: October 7, 2025 15:31 IST
    Under the model, users can select a device and subscribe for a 12-month tenure. At the end of the period, they can upgrade to a newer device, return it, or continue for another year to take ownership.
    Own an Apple iPhone 17 Pro Max for min Rs 7,700 per month – welcome to luxury renting

    According to their website, users can rent an iPhone 17 base model for Rs 3456 per month, as compared to…

    Updated: October 7, 2025 10:23 IST
    Lilly already has a commercial site in Gurugram and specialised sites in Bengaluru and Hyderabad that support its global operations.
    Eli Lilly to invest $1 billion in India for manufacturing and quality hub

    Since 2020, Lilly has invested more than $55 billion globally in building, expanding, and acquiring manufacturing facilities to support medicines…

    Updated: October 6, 2025 15:24 IST
    The company further committed to destroy all infringing articles, such as pressure cookers, packaging, and labels bearing the Maggisun trade mark, and to submit photographic proof of destruction within two weeks.
    Delhi HC ends Nestlé’s ‘Maggi vs Maggisun’ trademark row after out-of-court settlement

    Nestlé initiated legal action against the utensil maker in 2018 for allegedly infringing its trademark.

    October 6, 2025 13:15 IST
    Sharma concurs, stressing that brands will need to move towards natural formulations and communicate with complete transparency to allay consumer fears and scepticism around sugar substitutes.
    Zero-sugar surge: How health-conscious India is shaping the beverage market

    Reliance Consumer Products (RCPL) recently acquired a majority stake in a joint venture with Naturedge Beverages, which produces the Shunya…

    October 6, 2025 10:38 IST
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