Page 24 of Brand

Blogger’s Park: When ‘Indian’ wins a Michelin Star Premium Story

For many reasons, the ‘upgrade’ path for Indian cuisine has not been easy. Unlike Western or Far Eastern cultures, high-class…

June 4, 2025 09:55 IST

Finding a new fit with Gen Z: Amazon Fashion is betting its shirt on the identity-driven youth in Tier II and III cities Premium Story

Against this backdrop, it’s easy to see why Amazon Fashion rebranded its Gen Z storefront from the functional “Next Gen…

June 4, 2025 09:45 IST

Whiteland Corporation awards Rs 2,000cr contracts for Gurugram project

The project spans nearly 20 acres and includes around 1,700 residential units

Updated: July 7, 2025 19:40 IST

House of F&B brands: Curefoods capitalised on the opportunity to build a large homegrown food business

This exposure to a fast-paced startup culture motivated Nagori to try out entrepreneurship, something he had once attempted soon after…

June 3, 2025 09:02 IST

Varkeys Group expands steadily across sectors, keeps focus on local ties

Founded in 1984, the family-run group works in FMCG, real estate, engineering procurement and construction (EPC), exports, renewable energy, and…

June 2, 2025 14:17 IST

Chai pe Charcha with BrandWagon Premium Story

“My leisure time is all about unwinding, relaxing and creating something that brings me immense joy,” Hussain said.

May 31, 2025 11:38 IST

KiranaPro acquires Likeo in $1M deal to introduce virtual trial rooms on BLACK

As part of the acquisition, Likeo Founder and CEO Saurav Kumar will join KiranaPro’s leadership team to oversee AI and…

May 30, 2025 14:34 IST

OYO offers Rs 3 lakh prize for new name of parent company

OYO founder Ritesh Agarwal has invited the public to suggest a new corporate name through social media.

May 30, 2025 13:46 IST

Sarcasticschool mirrors a growing appetite for relatable, dry humor

One significant trend is the rise of self-aware, satirical content that blends humor with social observation.

Updated: June 24, 2025 21:01 IST

Retro Rewind brings back the magic of the ’80s, ’90s, and 2000s on social media

Its feed is filled with short video clips, old commercials, film scenes, and television moments that have largely disappeared from…

Updated: June 25, 2025 15:19 IST

Why WPP killed GroupM: WPP Media’s AI push targets ad dominance

Fast forward to May 28, 2025, and WPP drops a bombshell: GroupM is gone. In its place rises WPP Media,…

May 29, 2025 15:44 IST

New DMRC campaign targets social media stunts on trains

With a mix of humour and direct messaging, the campaign discourages passengers from filming dance videos, skits, or music performances…

May 29, 2025 14:13 IST

What Infusion Bizz reveals about the future of digital influence

On the creator side, a parallel change is underway. With the growing complexity of brand collaborations, many influencers — from…

Updated: June 18, 2025 15:31 IST

Airbnb’s new playbook features chefs, spas and luxury living to scale up the falling numbers

However, this isn’t an expansion strategy, it seems to be a mere claw to get out of the hole they…

May 28, 2025 14:04 IST

On the spot with Abhijeet Rajpurohit, COO and co-founder, CloudTV Premium Story

TV advertising has come a long way from simply building brand awareness. Today, connected TV (CTV) advertising is creating direct…

May 28, 2025 09:45 IST

Blogger’s Park: Consistency is the new charisma Premium Story

For business leaders, this is not a communications challenge. It is a systems challenge. AI can generate infinite impressions, simulate…

May 28, 2025 09:37 IST

Instamart turns blue, steps out of Swiggy’s shadow

Instamart, Swiggy’s quick commerce arm, has unveiled a refreshed brand identity as it moves into a new phase of growth,…

May 27, 2025 14:30 IST

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Top Durga Puja destinations in India that deserve a spot on your travel list

Life45 min ago

Durga Puja is a grand Hindu festival celebrated in India, symbolizing the triumph of good over evil. This year, it will be celebrated from September 27th to October 2nd. The festival marks the beginning of fall and is a time for togetherness and joy. Kolkata, Guwahati, Delhi, Mumbai, and Cuttack/Bhubaneswar are top destinations for experiencing the vibrant celebrations.

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