Why Amul’s Onam ad is all about the viral ‘Aura Farming’ move The ad, shared on social media, features the brand’s iconic blue-haired mascot dressed in a traditional pattupavada and sunglasses, performing… 4 weeks agoAugust 27, 2025
Kerala Tourism finds its mojo in memes and moment marketing For a government-led account, that was a curious break from the usual. “Normally, government brands are not known for humour,”… 4 weeks agoAugust 27, 2025
Ban on real money gaming sends Rs 10,000-crore ad market into flux The ban on real money gaming brands will disrupt the ad business, while also making way for new advertisers 4 weeks agoAugust 27, 2025
India’s vitamin supplement boom faces an Instagram problem Scroll through Instagram and you’ll find influencers stirring collagen powders into smoothies or flaunting gummies promising radiant skin and stronger… 3 weeks agoSeptember 1, 2025
Who is the Amul girl? Brand breaks silence on viral Tharoor claim The controversy began after marketing consultant Dr. Sanjay Arora posted a video on Instagram, alleging that the famous blue-haired character… 4 weeks agoAugust 26, 2025
Papa John’s comeback to India: First Bengaluru outlet in October, 650 more planned The first outlet will open in Bengaluru, said Vish Narain, managing partner at Pulsar Capital, which, along with UAE-based PJP… 4 weeks agoAugust 26, 2025
‘Don’t build another Uber’: Dara Khosrowshahi’s advice to young founders Instead of focusing on scale, Khosrowshahi urged founders to prioritise fit. “Don’t build for scale on day one, build for… 4 weeks agoAugust 25, 2025
WinZO expands to US, Launches ZO TV after suspending real-money games in India Alongside the US launch, WinZO introduced ZO TV, a short-form video format designed to enhance engagement and diversify its content… 4 weeks agoAugust 25, 2025
Is Yatra a trademark? No monopoly on common words, Delhi HC rules “Generic or descriptive words can never qualify as trademarks on their own, as they neither indicate origin nor acquire distinctiveness,”… 4 weeks agoAugust 25, 2025
Festive ad spends set to rise 10–15% in 2025, digital-first brands lead the charge According to Shekhar Banerjee, chief client officer at Wavemaker (WPP Media), ad spending may get a bigger boost this year… 4 weeks agoAugust 25, 2025
After hours with Pawan Gadia, Global CEO & director, FNP I like structure, but I’ve learnt to keep my weekdays fluid. Mornings are usually for deep thinking – org planning,… 4 weeks agoAugust 25, 2025
Digital to corner 60% of India’s ad spend in 2025, but measurement gaps persist Every platform defines its own metrics, from what counts as a view to how conversions are attributed, leaving advertisers with… 4 weeks agoAugust 25, 2025
Trump Mobile unveils T1 Phone; Faces allegations of using Samsung design According to multiple observations highlighted under Community Notes, X’s fact-checking feature, the T1 Phone closely resembled a Samsung Galaxy S25… 1 month agoAugust 22, 2025
Microdramas are drawing viewers, but are advertisers keeping pace? In a nutshell, that’s exactly how Kuku TV’s Rented Husband or Moj’s Happily Never After and every other microdrama found… 1 month agoAugust 22, 2025
84-year-old nanaji converts family hairfall remedy into 48 cr business Avimee Herbal, born from a family remedy in Surat, has grown into a Rs 48 crore brand shipping 15,000 units… 1 month agoAugust 21, 2025
Dream11 to Byju’s – Are Indian cricket teams’ major sponsors struggling with a jersey jinx? From Sahara to Byju’s, the list of sponsors is dotted with stories of boom followed by bust, raising questions about… 1 month agoAugust 22, 2025
Retail sector projected to nearly double and nudge $2 trillion by 2030 “The next wave of growth will be driven less by distribution expansion and more by the ability of FMCG, retail,… 1 month agoAugust 21, 2025
‘We pay Rs 20,000 cr annually through taxes’, industry leaders say real money gaming ban will erode earnings The proposed ban on real money gaming under the Online Gaming Bill, 2025, threatens to wipe out a category that… 1 month agoAugust 20, 2025
Rolling Stones, Billboard and Variety owner sues Google over AI search summaries, claims revenue loss
