Kohli quits Tests; Brand Kohli to keep scoring Premium Story Experts say his commercial appeal extends much beyond the 22 yards. 8 months agoMay 13, 2025
How Re 1 candy silently conquered a Rs 6,000cr market By 2016-17, Pulse had become the market leader in the HBC category with over 15% market share. 8 months agoMay 12, 2025
After hours with Aditya Mhatre, Co-founder & CPTO, Beacon Premium Story “As the co-founder and chief product & technology officer at Beacon, I lead our product vision and technology strategy to… 8 months agoMay 12, 2025
How a social network built around SMS turned into an AI unicorn Premium Story But 54-year-old Sheth, co-founder and CEO, Gupshup, didn’t give up and decided to pivot to a B2B platform that offered… 8 months agoMay 14, 2025
Single Stud sees sustained growth without influencer backing ccording to Meta’s 2025 Creator Trends Report, short-form comedy content accounted for 31% of all interactions on the platform in… 7 months agoJune 25, 2025
Jasprit Bumrah, Uppercase launch campaign with a twist on celebrity-backed brands The campaign, released across digital platforms, follows a fictional scenario where Bumrah forgets to inform his wife, television presenter Sanjana… 8 months agoMay 5, 2025
Plum’s Shankar Prasad: The chemical engineer who cultivated a Rs 350cr beauty brand Premium Story With Faces Canada, he had to pivot from being the home-brand of a large modern trade chain, to a fully… 8 months agoMay 5, 2025
Here’s how Motorola is scripting a comeback in the market Premium Story The Indian smartphone market is estimated to be around $40 billion, growing at a CAGR of 6-7% as per Statista. 8 months agoMay 5, 2025
After hours with Suresh Mansharamani, co-founder, Tajurba Business Network Premium Story “My weekdays start early—usually with a cup of tea and some reading,” Mansharamani said. 8 months agoMay 5, 2025
Sting’s price strategy upends India’s energy drink market as Reliance joins the fray Premium Story In the eight years since launching Sting in India, PepsiCo has upended the energy drinks market, once a niche category… 8 months agoMay 5, 2025
BrandWagon Chai pe Charcha with The House Of Rare’s Akshika Poddar Premium Story Akshika Poddar, co-founder, The House Of Rare, talks to BrandWagon Online about her weekends, favourite vacation destination and more. 8 months agoMay 2, 2025
AI is advertising’s most profound revolution: WPP’s Mark Read If search and social media have democratised marketing in the world, artificial intelligence (AI) is advertising’s most profound revolution yet,… 8 months agoMay 2, 2025
Crocs names Rashmika Mandanna as global brand ambassador from India Featuring Mandanna, the campaign uses elements of visual storytelling and surrealist aesthetics to depict the actor’s day-to-day life through imaginative… 8 months agoApril 30, 2025
On the spot with Sanjay Krishnamurthy, President, GALE India Premium Story This campaign transcends a simple wordplay; it’s a crucial commentary on the skills cultivated during motherhood. 8 months agoApril 30, 2025
FE Exclusive: Rapido’s Pavan Guntupalli says ‘over 50% of our rides are still on two-wheelers’ Premium Story “Since the pandemic we have transitioned from being a bike taxi service to offering three-wheelers and four-wheeler rides as well.… 8 months agoApril 30, 2025
One in three LGBTQIA+ consumers in India feel unseen in ads: Report The survey, which covered almost 500 respondents, highlights a persistent gap between the marketing messages brands promote and the real… 8 months agoApril 28, 2025
Shraddha Kapoor fronts Neutrogena’s new campaign In the campaign, conceptualised by BBDO India and DDB Mudra Group, Kapoor appears in a rapid-fire video segment, offering viewers… 8 months agoApril 28, 2025
Reliance’s FMCG business crosses 1M outlet reach, reports Rs 11,450 cr revenue The company’s beverage brand Campa and packaged water label Independence achieved double-digit market shares in several Indian states, with each… 8 months agoApril 28, 2025
Rolling Stones, Billboard and Variety owner sues Google over AI search summaries, claims revenue loss
