Brand News
The largest exit continues to be Flipkart, which Binny Bansal and Sachin Bansal sold in 2018 at a valuation of…
Three decades on, the company is no longer trying to win by being the cheapest. With its latest Nirma Advance…
The transaction, if concluded, is expected to be mid-sized and broadly in line with Reliance’s earlier consumer acquisitions such as…
“My weekdays start early with 15-20 minutes of meditation, which helps me stay focused through a packed schedule. I’m usually…
“My work style is fast-paced, hands-on, and deeply collaborative.My meetings are short, focused, and always include only the relevant people.…
For brands, the appeal is obvious. AI influencers are 24/7, tireless, location-agnostic, and can be rendered in any outfit, language…
Wagh Bakri has an annual turnover of over `2,000 crore with an estimated 9% market share. It is the third-largest…
But as consumers move towards streaming, CTV has become interactive, measurable, and commerce-driven. Retail brands now have a unique opportunity…
“Video advertising was largely a play of large brands because of the multiple steps and resources that you had to…
“My role is really about balancing these three—bringing people together, taking responsibility, and ensuring we meet targets, which could be…
. With quick commerce now reaching over 30-33 million monthly users in India, and a big chunk of orders unplanned,…
So what does the Zoomer generation, as they are also known, really want? Here’s the non-negotiable: authenticity. So performative campaigns…
As temperatures dip, India’s winter care economy has shifted into top gear. Winter isn’t about dry skin anymore, say experts,…
For millennials and the generations before them, growing up meant gathering around a single TV set with the entire family…
So what makes a Myntra or a Nykaa spend big bucks — an event of that scale is estimated to…
As Deputy Managing Director at Sony India, my role is to lead the company’s growth while building a strong and…
The new Tata Sierra’s formula includes less nostalgia and more character
The platform will adopt a hybrid monetisation approach: the first two episodes will be available at no cost to encourage…