Sorry, Not Sorry: OML and Flipkart apologise for making life too easy with vivo T4x OML’s Suvidha Ke Liye Khed Hai campaign for the vivo T4x Flipkart launch flips traditional marketing, using humor and reverse… 8 months agoMarch 18, 2025
Goafest 2025 dates announced: Festival returns to Goa with ‘Village’ concept and ABBY Awards Goafest 2025, South Asia’s largest creative festival, returns to Goa from May 21-23, introducing the immersive ‘Goafest Village’ concept. 8 months agoMarch 18, 2025
After hours with Raghavan RS, CEO & Co-Founder, Animaker Premium Story Raghavan RS, CEO & Co-Founder of Animaker, shares insights on his work, weekdays, and weekends—balancing AI-driven video innovation with spontaneous… 8 months agoMarch 17, 2025
‘They are workers…not tap to order service’, Urban Company’s ‘Insta Maids’ ad called out Urban Company’s ‘Insta Maids’ ad faces backlash for allegedly dehumanising domestic workers and promoting exploitative labour practices. Critics call out… 8 months agoMarch 15, 2025
Inside scoop on influencer earnings: Niche, negotiation, and ROI A decade ago, if someone claimed they made a living by posting pictures of coffee cups and skincare routines, you’d… 9 months ago
Holi hai… but consent bhi zaroori hai! Rhea Chakraborty, Tinder drive the message Holi 2024 gets a bold new message as Rhea Chakraborty and Tinder India launch a campaign promoting consent. Their slogan,… 9 months agoMarch 13, 2025
Cadbury Dairy Milk’s new ad on language divide wins the internet—Here’s why At its core, the advertisement is a lesson in inclusivity. The scene unfolds with a group of Hindi-speaking women chatting… 9 months agoMarch 13, 2025
On the spot: Campaign showed small cars can have a big impact Premium Story Rather than letting these iconic red and yellow cars end up in a junkyard, Little Tikes invited the families to… 9 months agoMarch 12, 2025
Riding on nostalgia: Luna has revived an old tagline to connect with the new rider Premium Story Little wonder then that in its prime, the Luna held over 90% of the moped market. In the early 2000s… 9 months agoMarch 10, 2025
Why Lifebuoy needs SRK as its new face Premium Story The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be… 9 months agoMarch 10, 2025
The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script What happens when men face the same online harassment women endure every day? Snitch’s Women’s Day campaign holds up a… 9 months agoMarch 7, 2025
Palak Tiwari joins Shilpa Shetty Kundra in new Mamaearth campaign Company representatives stated that the decision to bring Tiwari on board was driven by her influence among younger audiences. 9 months agoMarch 7, 2025
Print’s slow decline? Ad space growth slumps to just 1% in 2024, TAM report reveals Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, raising… 9 months agoMarch 7, 2025
Lifebuoy gets a ‘King-Sized’ glow-up with Shah Rukh Khan Lifebuoy teams up with Shah Rukh Khan to expand its brand proposition from health to skincare. The campaign challenges traditional… 9 months agoMarch 6, 2025
Fizz, fame, and Vicky Kaushal: Appy Fizz unveils ‘The One, The Only’ campaign Parle Agro introduces Vicky Kaushal as the brand ambassador for Appy Fizz, unveiling the new campaign ‘The One, The Only’… 9 months agoMarch 6, 2025
Interview: Swati Bhattacharya, global head, Godrej Creative Lab Premium Story Bhattacharya talks to Christina Moniz about her experience in an in-house creative agency, the opportunities across multiple markets that Godrej… 9 months agoMarch 5, 2025
Victoria Beckham joins hands with BIODERMA for limited-edition product launch The 500ml limited-edition bottle will be priced at Rs 1,299 and will be available for purchase exclusively on TIRA. 9 months agoMarch 4, 2025
AI takes over HR? Blue Tokai appoints chatbot as Chief Listening Officer With a workforce spread across multiple locations, Blue Tokai is looking to address employee concerns more efficiently. From what is… 9 months agoMarch 4, 2025
‘Is and always was about the jeans’: American Eagle breaks silence on Sydney Sweeney’s ‘Great Jeans’ ad days after backlash
