The Derma Co. and Zepto join forces to support Jaipur’s delivery workforce in new campaign As part of the programme, Zepto’s delivery partners collected skincare kits at the company’s dark stores across Jaipur and accessed… 6 months agoMay 15, 2025
Deepika and Ranveer turn grocery runs into primetime drama in JioMart’s new campaign ‘Time aur Paise Dono Bachaye’ brings Bollywood flair to everyday chaos with slice-of-life stories and zero-delivery-fee promises. 6 months agoMay 14, 2025
Coffee, here? Tata Coffee Grand’s new campaign says ‘It’s Too Cool to Have It Solo’ Tata Coffee Grand Cold Coffee’s new campaign ‘Too Cool to Have It Solo’ positions cold coffee as the ultimate icebreaker… 6 months agoMay 14, 2025
Amul’s protein push: But can a dairy-centric image become a hurdle in its disruption? After three years, can this cooperative titan outmuscle nimble protein startups and transform protein into a household staple, particularly in… 6 months agoMay 14, 2025
On the spot with Amyn Ghadiali, Country Head, GZ Creative Digital Premium Story To combat this, Heinz introduced a clever solution: a label featuring a Pantone-matched red stripe that precisely matched the unique… 6 months agoMay 14, 2025
A world without nurses? Apollo Hospitals’ new ad film dares to imagine it Apollo Hospitals’ new Nurses Day campaign film “Life Without Nurses” imagines a hospital without caregivers, spotlighting the vital role nurses… 6 months agoMay 15, 2025
How Re 1 candy silently conquered a Rs 6,000cr market By 2016-17, Pulse had become the market leader in the HBC category with over 15% market share. 7 months agoMay 12, 2025
Amazon’s Zahid Khan bets on creator economy with new affiliate tool ‘Elevate’ “India now has close to 900 million internet users, but only about 350 million of them transact online,” Zahid Khan,… 7 months agoMay 12, 2025
Mother’s Day 2025: What India’s brands chose to highlight This Mother’s Day, brands across industries turned to emotion-driven storytelling and socially relevant messaging to engage with consumers. 7 months agoMay 12, 2025
How LEGO transformed a declining toy brand into a $7.7 billion empire by redefining its user By 2003, LEGO’s sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single… 7 months agoMay 9, 2025
Why maternal mortality still haunts rural India- A Mother’s Day campaign calls attention DCM Shriram Foundation’s Mother’s Day campaign raises awareness on high-risk pregnancies and maternal mortality in rural India through a powerful… 7 months agoMay 8, 2025
After Swiggy shuts Genie, Uber swoops in with a wink—and a meme Shortly after news of Genie’s closure surfaced, Uber jumped in with a cheeky social media post: “No Genie, No Problem.… 7 months agoMay 8, 2025
Emami’s Dermicool goes full sci-fi with India’s first fully AI-generated FMCG ad When summer strikes, most brands bring out the fans and flowers. Dermicool brought out AI warriors. 7 months agoMay 7, 2025
BrandWagon AdTalk: Inside OML’s print strategy that drove Motorola’s viral campaign Premium Story In this edition of BrandWagon AdTalk, Pankaj Malani from OML breaks down the creative strategy behind Motorola’s viral print ad… 7 months agoApril 30, 2025
IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and… 7 months agoApril 29, 2025
Google removes over 247 million harmful ads in India in 2024; financial scams top violation list Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of the ad… 7 months ago
From scripts to scripts: ABBY Awards 2025 channels Bollywood to celebrate Adland The Ad Club’s ABBY Awards 2025 campaign blends Bollywood and advertising to showcase its global partnership with The One Show. 7 months agoApril 14, 2025
Lakmē to Sunscreens: Don’t SPF me unless you mean it Lakmē launches the #LakmēSPF50Truth100 campaign to expose misleading SPF claims in India’s sunscreen market. With in vivo testing and a… 7 months agoApril 14, 2025
