Meta India’s Sandeep Bhushan, on how video led advertisements drive consumer engagement across its brands As per the company users spend nearly 50% of their time consuming videos on Meta’s platforms 3 years agoJuly 11, 2022
Growth of AI and technology in advertising Accenture estimates that the use of AI can increase corporate efficiency by 40% 3 years agoJuly 9, 2022
Beardo ropes in Vicky Kaushal as brand ambassador for fragrances Vicky Kaushal joins Hrithik Roshan as the latest brand ambassador 3 years agoJuly 9, 2022
Why brands need to shift from audience targeting to contextual targeting Since third-party cookies are not here for long, audience targeting is bound to struggle against contextually targeted ads 3 years agoJuly 9, 2022
Flipkart launches new campaign featuring Alia Bhatt as ‘FlipGirl’ The campaign is conceptualised by McCann World Group 3 years agoJuly 7, 2022
ICICI Lombard General Insurance launches new campaign, #SalaamMSME The campaign is conceptualised by Ogilvy India 3 years agoJuly 7, 2022
Platinum Days of Love launches #AdvanceApology campaign for Forgiveness Day The campaign is conceptualised by 22feet Tribal Worldwide 3 years agoJuly 7, 2022
DailyObjects launches social media campaign #FromTheDesk DailyObjects will be running a series of videos and posts on its social media channels including Facebook, Instagram, Twitter, and… 3 years agoJuly 6, 2022
Hershey India rolls out a digital campaign to celebrate World Chocolate Day The campaign is executed in collaboration with ScoopWhoop 3 years agoJuly 5, 2022
Bajaj Allianz Life Insurance launches #PlankToThank initiative As part of the campaign, the company will monetarily contributing to the re-skilling program designed and implemented by iCreate India. 3 years agoJuly 4, 2022
ASCI processed 5,532 advertisements across mediums between April 2021 to March 2022 Nearly 48% of the ads processed belonged to the digital medium 3 years agoJune 28, 2022
Cannes Lions 2022: Why brands will play a pivotal role in bringing the #MeToo movement’s actual narrative out in light For Tarana Burke, founder and chief vision officer, ‘me too’ movement, brands and marketers can change the narrative of the… 3 years agoJune 26, 2022
Cannes Lions 2022: Gillette Venus to Old Spice, how P&G used its brands to create stories of change According to Marc Pritchard, chief brand officer, P&G, 45% of P&G brands’ advertising around the world was directed by women… 3 years agoJune 25, 2022
Cannes Lions 2022: Dentsu Creative India bags agency of the year; Leo Burnett picks up a Grand Prix on day five At the Cannes Lions International Festival of Creativity 2022, India bagged a total of five Grand Prix and two Titanium… 3 years agoJune 25, 2022
Cannes Lions 2022: How ‘purpose’ grew business of Unilever’s Dove, and Lowe’s The new-age customers look for a brand which stands for a purpose and has an authentic and true to it 3 years agoJune 24, 2022
Cannes Lions 2022: Dentsu Creative bags second Grand Prix, India’s metal tally stands at 20 after day three VMLY&R Mumbai, McCann India, DDB Mudra, FCB India, and Ogilvy also emerged as winners 3 years agoJune 23, 2022
Cannes Lions 2022: Dentsu Webchutney wins a Gold while DDB Mudra Mumbai and BYJU’s bag Silver on day two Indian agencies had won a total of 10 metals in Cannes Lions 2022, including two Grand Prix at the end… 3 years agoJune 22, 2022
Cholayil rolls out a new campaign for Medimix Facewash This campaign was conceptualised by Wondrlab WYP 3 years agoJune 21, 2022
Overall ad revenue in India is expected to reach Rs 1,55,386 crore in 2024, reveals GroupM India’s TYNY report
The Advertising Club and Advertising Agencies Association of India reveals the awards governing council for ABBY One Show Awards 2024
