Phulera’s famous faces take Finolex Pipes for a spin—Binod approves! Finolex Pipes brings the beloved characters of TVF’s Panchayat to life in a quirky new campaign, blending humour with durable… 9 months agoMarch 3, 2025
73% women exit workforce post-childbirth; Prega News’ Women’s Day campaign calls for change With 73% of Indian women leaving their jobs after childbirth, Prega News’ latest campaign sparks a conversation on the challenges… 9 months agoMarch 3, 2025
WPL 2025 sees record viewership surge, advertisers show increased interest Premium Story With record 30 million TV viewers for the opening game, WPL 2025 is drawing more advertisers. 9 months agoMarch 3, 2025
Will creativity die at the altar of compliance? Premium Story As India tightens digital content regulations, brands face growing risks in influencer marketing. 9 months agoMarch 3, 2025
Interview: Lalatendu Das, Chief Executive Officer, Publicis Media, South Asia In this interview, Lalatendu Das, CEO, Publicis Media South Asia, tells Geetika Srivastava how the network is leveraging technology to… 9 months agoMarch 4, 2025
Crocs reimagines ‘Rangeela Re’ for Holi in new campaign | Watch now The campaign film stars actor Pratibha Ranta, who brings a modern edge to the festival’s spirit. Styled in looks inspired… 9 months agoFebruary 27, 2025
What Perplexity’s Comet means for the future of digital ads An AI-powered browser like Comet could really shake up the ad tech world by moving away from traditional keyword searches… 9 months agoFebruary 27, 2025
No logic, just Khesari Lal Yadav: Bingo! Tedhe Medhe’s music video is ready to be memed Bingo! Tedhe Medhe teams up with Khesari Lal Yadav for a high-energy Bhojpuri music video, aiming to hook Bihar and… 9 months agoFebruary 26, 2025
Fake cures, unchecked claims: SC slams states for letting fake medical ads flourish The case originated from a petition by the Indian Medical Association (IMA) against Ramdev, Patanjali co-founder Balakrishna, and Patanjali Ayurveda,… 9 months agoFebruary 27, 2025
Regional creators and AI drive India’s short video boom in 2025 Today’s audiences value more authentic and personalised content that is relatable on a deeper level. 9 months agoFebruary 22, 2025
ASCI, gaming bodies unite to close the door on illegal betting ads ASCI has teamed up with key online gaming industry federations to address the rise of illegal offshore betting advertisements. A… 9 months agoFebruary 18, 2025
‘You Got This’ by Adidas: Rohit, Kohli, Hardik, and Pant’s message for cricket fans goes viral Adidas launches the ‘You Got This’ campaign featuring Rohit Sharma, Virat Kohli, Hardik Pandya, and Rishabh Pant, highlighting how sideline… 9 months agoFebruary 15, 2025
Valentine’s Day sales surge as brands, retailers cash in on week-long celebration As Valentine’s Week becomes a major commercial event, brands witness a rise in sales across flowers, chocolates, and luxury jewellery. 9 months agoFebruary 14, 2025
Two icons, one campaign – SRK and Allu Arjun unite for Thums Up’s bold new ad| Watch here Watch SRK and Allu Arjun show what ‘Dum Hai Toh Dikha’ really means 9 months agoFebruary 13, 2025
Hershey India’s new campaign celebrates love beyond words | Watch now As part of the initiative, the company has released a series of six short films depicting different ways love is… 10 months agoFebruary 11, 2025
India among top 4 growth markets as CTV claims 12.6% of total TV ad revenue India secures its place as the 9th largest advertising market worldwide, with the sector projected to grow 7% year-on-year, reaching… 10 months agoFebruary 11, 2025
Blissclub’s campaign takes on gender labels with ‘Bitchcoin’—featuring a Shark Tank pitch | Watch here The initiative reclaims the often-derogatory term “bitch,” transforming it into a symbol of strength for women who challenge societal expectations. 10 months agoFebruary 10, 2025
Super Bowl ad prices soar to $8 million: Here’s why brands keep paying more! Media reports also suggest that in the coming years, the Super Bowl ad sales could surpass $1 billion. 10 months agoFebruary 10, 2025
He cashed in on online hate, gave up US visa and built Gully Labs – Arjun Singh shares his sneaker story
