Media

Brands are conceptualising and executing campaigns tailored specifically for the tournament too, much like the men’s tournaments. Asian Paints for example rolled out its Meri Wali Blue campaign that builds on the legacy of its campaigns for men’s cricket, celebrating India’s women cricket stars along with the fans that cheer them on.

Women’s Cricket viewership soars 5X, ad spends rise 50% in breakout year

With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer…

October 24, 2025 09:19 IST

91% of viewers are watching CTV ads till the end — here’s why brands are betting big on it this festive season

The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video completion rate on…

October 13, 2025 17:04 IST

I&B ministry asks BARC to include connected TV viewership in audience ratings

BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the Advertising Agencies…

October 10, 2025 15:38 IST

Hollywood and Bollywood push India to tighten copyright rules for AI

At the centre of the debate are two opposing camps: global and Indian film studios calling for tighter safeguards, and…

October 8, 2025 16:55 IST

Paramount and CBS recently settled a $16-million lawsuit with former President Donald Trump over a 60 Minutes interview with then–Vice President Kamala Harris, and the network remains under FCC investigation for alleged “news distortion.”

Paramount Skydance buys The Free Press in $150 mn deal, appoints Bari Weiss to head CBS News

Weiss, who will report directly to David Ellison, CEO of Paramount Skydance, left The New York Times in 2020 after…

October 7, 2025 11:27 IST

PVR Inox to script blockbuster comeback powered by Saiyaara and more, says Nuvama; quiet spell for Zee, Sun TV, Saregama

PVR Inox set for blockbuster results as footfalls surge, while Zee, Sun TV, and Saregama face challenges. Discover which media…

October 6, 2025 16:20 IST

Even as it faces regulatory scrutiny, PVR Inox narrowed its consolidated loss to Rs 54 crore in the April–June quarter of FY26, compared with a steep Rs 1,790 crore loss a year earlier.

PVR Inox under CCI scanner for continuing virtual digital fee collection

The VDF was introduced in 2007 to fund the transition from analogue projectors to digital cinema systems.

October 1, 2025 11:50 IST

Disney secures $2.2 billion in UK subsidies as Hollywood production declines

Disney has pocketed $2.2 billion in subsidies from the United Kingdom over the past 15 years, thanks to incentives designed…

September 18, 2025 15:44 IST

The Malayalam hit Lokah Chapter 1: Chandra also made waves, joining Hridayapoorvam in strengthening Mollywood’s footprint this year.

Indian box office collects Rs 1,136 crore in August; 2025 set to challenge all-time record

The Indian box office raked in a solid Rs 1,136 crore in August 2025, riding on the back of three…

September 18, 2025 13:43 IST

How Oracle’s Larry Ellison went from Silicon Valley icon to building world’s biggest media empire

Paramount Skydance is now rumoured to be weighing a $70 billion bid for Warner Bros. Discovery. That would bring DC…

September 17, 2025 17:05 IST

OTT growth slows to 10%, but connected TV base soars to 129 M: Report

The number of active paid OTT subscriptions including those accessed via telecom bundles and aggregators is estimated at 148.2 million.…

September 17, 2025 12:56 IST

Larry Ellison-led Oracle consortium set to acquire TikTok in America

As per the proposed arrangement, a new company will be formed to operate TikTok in America. U.S. investors will own…

September 17, 2025 12:27 IST

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

How The Conjuring Universe printed $2.6 billion – lessons for Bollywood

Horror has always been Hollywood’s most lucrative genre relative to cost. Budgets stay lean, often between $5–20 million, while box…

September 15, 2025 11:25 IST

Hollywood merger on the cards: Paramount Skydance looks to buy Warner Bros. Discovery

If successful, the merger would consolidate some of Hollywood’s most iconic franchises under one roof—Paramount’s Mission: Impossible, The Godfather and…

September 12, 2025 10:50 IST

At Radio City, run by Music Broadcast Ltd, about 100–150 employees have been let go, including those in the podcast division, reported E4M. Big FM, meanwhile, is learnt to have cut around 50–70 jobs.

Radio City, Big FM among networks hit by deep job cuts

The job losses come at a time when most operators are struggling with weak revenues, high operating costs, and a…

September 10, 2025 10:37 IST

Murdoch’s favoured son Lachlan Murdoch to lead media empire, three oldest siblings to get $1.1 bn each

Lachlan currently serves as the chairman of News Corp, which owns more than two dozen media outlets, including The Journal,…

Updated: September 9, 2025 09:06 IST

Smart Screens could help unlock that frontier. PVR INOX says its programming will remain mainstream, but the asset-light model allows for greater localisation, giving regional films more screen time in markets where demand is rising.

PVR INOX’s Smart Screens aim to shrink costs, grow volumes

PVR INOX is banking on tech to build a leaner cinema model

September 8, 2025 09:41 IST

The issue highlights a broader concern: AI is increasingly mediating the content people consume, sometimes invisibly.

YouTube is using AI to tweak videos? Creators say it sparks concerns over trust

s have noticed something strange: their videos look different after being uploaded, even though they haven’t changed a thing. Viewers…

August 29, 2025 17:04 IST

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Jio pivoting from mobile growth to home broadband play: Analysts

Business53 min ago

Reliance Jio’s Q2 results showed a shift towards home connectivity, with 8.3 million new users and a total of 506 million subscribers. Fixed broadband and 5G net additions were at 2.4 million and 21 million respectively. FWA and FTTH net adds were 2.1 million and 0.9 million, indicating the success of Jio’s home broadband expansion.

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