Martech

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

One of the most consequential additions is Apple’s Declared Age Range API.

June 14, 2025 19:37 IST

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

June 13, 2025 10:23 IST

On the monetisation side, App Store Offer Codes have been expanded beyond subscriptions to include consumables and non-renewing purchases

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

A key highlight is Apple’s overhaul of App Analytics. Marketers now get sharper visibility into performance across the funnel, from…

June 12, 2025 09:41 IST

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

The merger aims to combine konaAI’s compliance expertise and DCube’s experience in cybersecurity and eDiscovery

Updated: July 11, 2025 18:59 IST

If Day 1 of WWDC was about expanding surfaces, Day 2 was about deepening experiences.

Beyond the interface: Apple’s quiet WWDC 25 Day 2 updates marketers shouldn’t miss

Apple’s WWDC 2025 unveiled updates that marketers shouldn’t overlook. From Assistive Access for simplified UX to AlarmKit for time-sensitive nudges,…

June 11, 2025 11:46 IST

Apple’s new Wallet Order Tracking feature allows brands to push real-time transaction updates, status changes, or pickup notifications straight to the Wallet app, with no additional apps required.

Apple WWDC 2025: A marketer’s guide to post-purchase, on-wrist, and in-car engagement

Discover key iOS 26, macOS, and watchOS updates from Apple WWDC 2025 that marketers can use for brand engagement, from…

Updated: June 10, 2025 12:14 IST

AI moves to the forefront as the bridge between humans and devices

Hyper-personalisation: The new growth engine for AI-native startups

AI-native startups are shifting from scale to relevance. With hyper-personalisation as the core product, they’re redefining user engagement, retention, and…

Updated: July 23, 2025 17:27 IST

Xley targets $100 million ARR by 2027, eyes expansion in India, MENA and Australia

The company aims to position itself as the largest active influencer network across these regions. Xley currently sits alongside Mad…

May 15, 2025 15:26 IST

whatsapp down, whatsapp down in india, meta whatsapp

Tap, connect, convert: The power of WhatsApp interactive buttons for businesses

Learn how to use WhatsApp interactive buttons to boost customer engagement, drive conversions, and streamline business communication in 2024.

April 28, 2025 11:15 IST

This year, global spending in search is set to surpass $220 billion, with Google maintaining its dominance over the market.

Want better ROI? Google explains what Indian consumers really respond to

Google’s 2025 report reveals how AI, YouTube, and Search are reshaping Indian consumer behavior, digital marketing ROI, and ad strategies.

Updated: April 23, 2025 18:07 IST

“The number one complaint I hear from marketers is about transparency. They say: ‘Once our budgets go into a platform, we don’t know what comes out.’ There’s no clarity on where ads run, what the impact was, or even how to compare performance across platforms.”

“For years, advertisers didn’t have a choice — now they do”: The Trade Desk’s Tejinder Gill on why the Open Internet is ready for prime time Premium Story

In a conversation with BrandWagon Online, Tejinder Gill, Managing Director of The Trade Desk India, explains why advertisers are seeking…

April 21, 2025 10:49 IST

It will look more like a hybrid between Salesforce and IKEA. Personalised, digital-first, with modularity in its DNA

Your CRM sells more than your site visit: ANAROCK’s Aayush Puri on why developers must wake up

According to a report by EY, over 74% of homebuyers under 35 say that the digital experience before purchase is…

Updated: June 12, 2025 22:16 IST

The data minimisation practices that we use ensure a high level of user privacy. The app only reads and collects data, which is essential for the app to function.

How Truecaller is building an ad ecosystem without ruining user experience

“Advertising has always been the fundamental pillar of our revenue strategy. We’re building a sustainable advertising ecosystem,” said Truecaller’s Hemant…

Updated: April 10, 2025 13:18 IST

Transportation is a critical driver of economic activity. Efficient mobility solutions facilitate commerce, tourism, and daily commuting, all of which are essential for economic growth

Transparency in cab booking prices is the need of the hour: Here’s why

One of the biggest concerns with current cab aggregators is the unpredictable surge pricing

Updated: June 4, 2025 16:47 IST

Property, stocks, BSE, market, sensex, Budget, RBI, Reserve Bank of India

Performance marketers face diminishing returns on social media ad spend: Taboola report

With audience saturation, rising costs, and ad fatigue impacting effectiveness, over 50% of marketers are expanding into additional digital channels…

April 3, 2025 13:15 IST

Is India ready for neuroscience-backed advertising? (AI Image: Ideogram)

Blogger’s Park: Decoding minds Premium Story

The growing role of neuro-marketing in communication

April 2, 2025 11:00 IST

Despite its rapid growth, the sector faces challenges. Integrating various MarTech tools into existing business systems remains a hurdle, often leading to inefficiencies.

India’s digital ad market to hit Rs 59,200 crores by 2025 as martech reshapes marketing strategies: Report

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data strategies.

March 21, 2025 14:16 IST

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GST 2.0 | Business fret over likely ITC pile-up; litigation may rise, say analysts

Business10 min ago

The reduction of GST rates for certain products may increase costs for businesses due to the inability to offset input taxes. While food items, lifesaving drugs, and education supplies have decreased tax rates, the inability to claim input tax credits could lead to hidden inflation and higher costs for consumers. This structural issue must be addressed in GST reforms.

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