Page 4 of Marketing

77% of BFSI brands turn to influencers to build credibility: Report

Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly…

June 11, 2025 15:44 IST

Until a proper framework is in place, there is no right answer to questions in a business which piggybacks on fear and blind faith, making it a clear ground to feed manipulation based on non-scientific methods. ( AI image created with Ideogram)

How ‘meri shaadi kab hogi’ dilemma fueled a $163 mn FaithTech market; but legal vacuum remains a concern

Under the Consumer Protection Act, 2019, astrologers offering services for consideration could be deemed service providers. But holding them legally…

Updated: June 11, 2025 17:03 IST

Nevertheless, the foundational norms established by Gillette’s early campaigns remain largely intact.

‘The First Great Anti-Hair Movement’: Body hair wasn’t an issue until Gillette said it was

Enter “The First Great Anti-Hair Movement”, quite literally, that was the campaign Gillette started to introduce shaving to women, which…

June 11, 2025 10:43 IST

The campaign also features appearances from popular ZEE characters, presented not as celebrities but as members of the community

ZEE launches ‘Aapka Apna ZEE’ campaign highlighting community and togetherness

ZEE Network launches its new brand identity, Aapka Apna ZEE, with a multi-lingual campaign across seven languages celebrating India’s cultural…

June 9, 2025 16:29 IST

Despite its global ambitions, Myntra remains deeply committed to India.

Myntra eyes global growth, Keeps India at the core: CEO Nandita Sinha

The company is currently focused on serving the 650,000 Indians living in Singapore, a market it believes is ripe for…

Updated: June 9, 2025 10:20 IST

The campaign marks a step forward for Nykaa Luxe as it strengthens its presence in the premium beauty space

Exclusive: Nykaa Luxe finds its muse in Lisa Haydon

Lisa Haydon fronts Nykaa Luxe’s latest campaign, spotlighting global beauty brands for the modern Indian luxury shopper.

June 7, 2025 11:00 IST

Did RCB’s marketing fiasco cost 11 lives at Bengaluru victory rally?

At the centre of this scrutiny is Nikhil Sosale, the Head of Marketing and Revenue for RCB at Diageo India,…

June 6, 2025 16:46 IST

Tata Trusts’ campaign promotes menstruation as a sign of health, not readiness for marriage

According to Tata Trusts, the initiative uses a series of short films and community engagement activities to help reframe conversations…

Updated: June 10, 2025 12:53 IST

Ankit Chona is back to chill: Hocco aims for Rs 450 cr in ice cream sales

“We continued to run our restaurant business and a very small ice cream parlour brand called Huber and Holly,” Chona…

Updated: June 18, 2025 11:19 IST

Ahead of the finale, Reddy hosted the Beauty With A Purpose Gala at her residence, Mon Amour Palais, which was attended by 108 contestants.

Sudha Reddy named Miss World’s first global ambassador

She also served on the jury at the Miss World 2025 Grand Finale.

Updated: June 4, 2025 11:36 IST

Suhana Khan steps In: adidas India’s new face of Originals

Collaboration highlights Originals line and next-gen focus

June 2, 2025 17:14 IST

The company marked the launch with an event at its Mumbai Experience Centre in Powai, attended by Liebherr’s global and India leadership, along with key dealers.

Liebherr commences production of fully integrated refrigerators outside Europe; bets big on India’s premium kitchen segment

The product range includes fridges, freezers and combination units designed for built-in modular kitchens

Updated: June 27, 2025 21:13 IST

Airbnb’s new playbook features chefs, spas and luxury living to scale up the falling numbers

However, this isn’t an expansion strategy, it seems to be a mere claw to get out of the hole they…

May 28, 2025 14:04 IST

While digital piracy has grown globally, in India, it is physical piracy that continues to dominate

Piracy, platforms, and the price of neglect

Online platforms inadvertently or knowingly facilitate the sale of pirated books due to oversight, ease of access and delayed enforcement

May 25, 2025 14:14 IST

PAC aims to bridge the gap between professional-grade makeup and everyday usability.

PAC Cosmetics expands reach from professionals to consumers

The company offers a wide range of products including lipsticks, foundations, eye shadows, and makeup tools.

Updated: July 10, 2025 15:10 IST

Now, in a bid to recapture market share from emerging competitors and reach more consumers, Nike is reentering the platform.

Nike to raise prices and return to Amazon after six-year hiatus

Beginning next week, Nike will increase prices on adult apparel and equipment by between $2 and $10. Items currently priced…

May 22, 2025 10:51 IST

Network Express, which has organised similar events in the past, stated that the awards are part of broader efforts to engage and upskill the direct selling community.

Direct selling veteran Sunil Gupta receives lifetime achievement award

India’s direct selling market, covering categories such as wellness, personal care, and lifestyle, has seen increased engagement as more individuals…

Updated: June 8, 2025 14:16 IST

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The Jonas Brothers, a popular boy band, surprised fans and the MLB community with a mid-game performance during the World Series. While the tribute to ‘Stand Up to Cancer’ was appreciated, the timing of the performance caused controversy. Fans took to social media to express their confusion and disappointment, with some even suggesting Drake as a more fitting performer.

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