Page 226 of Marketing

The campaign will be featured in digital and social platforms across India

The company plans to double down on promotional offerings after its quarterly earnings missed estimates on increased costs of ingredients,…

The campaign, driven on the lines of the new positioning, will be extended throughout digital channels

The company claims that digital will account for about 65% of the ad spend

Brands ought to be cautious while making investments in the metaverse

The mandate includes both offline and digital media duties

The Confederation of All India Traders (CAIT) also argued that rating of a product or service should be made a…

With this investment, the company aims to amplify brand awareness across urban and rural markets

Fatehi also steps up as an investor in the parent company Curefoods

The creative mandate was won by the full funnel creative and performance digital agency FoxyMoron and will be handled by…

Online channels account for under five percent of the overall business for Britannia

Customers prefer to make direct purchases from D2C brands over multi-brand retailers by a margin of 55%

B2B buyer has moved from having been a passive recipient of one-way information to now being active participant across the…

OPPO has signed a two-year, multi-competition partnership with UEFA

The partnership will enable customers of Socxo to set up gamification, rewards and redemption for its global users participating in…

Marketers need to first understand behaviour around sustainability

Lenovo maintained lead with 24.8 per cent market share globally despite witnessing a 12.5 per cent dip in shipments.