Page 225 of Marketing

Boon will reflect the brand’s philosophy of celebrating water as a blessing, the company said in a statement

Over its strategic priorities and way forward, Reliance Retail said it will “accelerate new store expansion” and continued emphasis on…

Verve Media will be in charge of developing strategy-driven videos for True North’s social media accounts as part of the…

From TV to digital, which includes social media, e-commerce, influencers, OTT will have a strong play in the media strategy

Push channels such as email, SMS, and app notifications remain the most preferred alternative for an enterprise to attract customers…

Critical across brand sizes, building trust becomes even more important for younger brands as word-of-mouth plays a higher role in…

Given the potential of AI, brands that are early adopters would have an edge over the rest in the coming…

Ray has previously worked with brands such as DLF Ltd, The Leela Group, Hilton Hotels, and MGM Resorts International (USA),…

The accounts fall under Bayer’s Crop Science Division

Mantra’s collaboration with Katrina Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across…

The campaign will be featured in digital and social platforms across India

The company plans to double down on promotional offerings after its quarterly earnings missed estimates on increased costs of ingredients,…

The campaign, driven on the lines of the new positioning, will be extended throughout digital channels