Page 223 of Marketing

About 80-90% of the spends for the campaign will be diverted on digital and the remaining 10% on print

Sastri’s appointment as advisor will help the company with leadership depth, comprehensive insights, critical industry inputs, and prudent advice that…

He has previously worked with brands such as Honasa, Nestle, and Yum foods

Matai and Singh have decades-long experience in building best-in-class organisations, scaling them and establishing commanding market leadership positions

The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and…

As per the latest business survey by Retailers Association of India (RAI), the East India region saw the highest year-on-year…

The company plans to use the funds raised to scale and streamline its operations and manufacturing process, better its IT…

On August 15, 2022, Octa launched a video campaign where the Olympic champion shared his view on investing and its…

As per the company, this partnership is in line with the efforts of the Reserve Bank of India (RBI) and…

He will be leading GTM, strategy, partnership and revenue operations functions

Seoul based DAOL Investment and Audacity Ventures led the round with existing investors InfoEdge Ventures (IEV), Mistry Ventures, Survam Partners…

In terms of business, retail accounts for about 65% of the overall business while online amounts for 15%

The company has appointed Darshil Shah as director of the new platform.

This program is designed for brands, aggregators and manufacturers to tap into the global ecommerce export opportunity

Shekhar Bajaj shall continue as executive chairman of the company.

The funding round is led by QRG Investments and Holdings (The Family Office of Havells India Limited Founders), Kama Group…

Abraham will be responsible for crafting the brand strategy, driving brand awareness and affinity, and spearheading thought-leadership