Page 223 of Marketing

Amazon often experiments with new features, sometimes even targeting its tests to specific regions.

Amazon testing TikTok-style feed on its app, AI firm says

The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and…

August 18, 2022 08:43 IST

In June also retail businesses across the country grew by 13 per cent growth in sales against the same month in 2019.

Retail businesses continue to report healthy growth over pre-pandemic levels: RAI

As per the latest business survey by Retailers Association of India (RAI), the East India region saw the highest year-on-year…

August 17, 2022 18:59 IST

The Health Factory raises Rs 2 crore in seed funding round

The company plans to use the funds raised to scale and streamline its operations and manufacturing process, better its IT…

August 17, 2022 18:39 IST

Octa is a global people-oriented educational platform where anyone can learn how to benefit from the global market and manage personal finances wisely.

Octa signs a three-year partnership deal with Neeraj Chopra

On August 15, 2022, Octa launched a video campaign where the Olympic champion shared his view on investing and its…

August 17, 2022 18:21 IST

Mastercard partners with leading badminton players to promote digital payments in India

As per the company, this partnership is in line with the efforts of the Reserve Bank of India (RBI) and…

August 17, 2022 17:38 IST

Prior to this, as the co-founder and COO of TheDataTeam, he spearheaded all customer facing functions along with HR, legal and operations and played a pivotal role in scaling the business.

iMocha appoints Pushkaraj Kale to lead the go-to-market function

He will be leading GTM, strategy, partnership and revenue operations functions

August 17, 2022 17:23 IST

Rusk Media with NODWIN Gaming recently launched gaming entertainment IP, Playground

Rusk Media raises $9.5 million in Series A

Seoul based DAOL Investment and Audacity Ventures led the round with existing investors InfoEdge Ventures (IEV), Mistry Ventures, Survam Partners…

August 17, 2022 17:05 IST

From a business and an affordability point of view, our bath and body segment is a customer acquisition led category.

Antara Kundu of The Body Shop on its plans to open three new stores every month in the next one year

In terms of business, retail accounts for about 65% of the overall business while online amounts for 15%

Updated: August 17, 2022 10:48 IST

modern businesses are increasingly turning to social media as their primary outlet to engage customers and promote their products, particularly to young audiences.

Chtrbox launches ChtrSocial to help brands become creators

The company has appointed Darshil Shah as director of the new platform.

August 16, 2022 19:47 IST

The Global Xpansion Program comes with multiple benefits for these selected sellers.

eBay India launches Global Xpansion Program for leading Indian businesses

This program is designed for brands, aggregators and manufacturers to tap into the global ecommerce export opportunity

August 16, 2022 19:02 IST

Bajaj Electricals claims to have undertaken multiple initiatives including strengthening of the leadership, streamlining of its corporate structure

Anuj Poddar elevated to the role of managing director and chief executive officer of Bajaj Electricals Limited

Shekhar Bajaj shall continue as executive chairman of the company.

August 16, 2022 18:24 IST

Sunday Design raises Rs 12.5 crore in Pre-Series A funding

The funding round is led by QRG Investments and Holdings (The Family Office of Havells India Limited Founders), Kama Group…

August 16, 2022 16:14 IST

Abraham comes with over 13 years of diverse experience in the US, UK and India, driving marketing efforts for brands such as Betty Crocker and the NFL.

Employee health insurance platform Plum names Sasha Abraham as its head of brand

Abraham will be responsible for crafting the brand strategy, driving brand awareness and affinity, and spearheading thought-leadership

August 16, 2022 15:57 IST

Conceptualised around ‘Yoga For Your Back’, the video showcases how an ergonomic chair improves back health, and is conducive to long hours of sitting.

Green Soul launches ad campaign featuring Taapsee Pannu

The campaign has been conceptualised by Enormous

August 16, 2022 15:28 IST

neuherbs ropes in Mahima Makwana as brand ambassador

The brand has rolled out a new campaign ‘for natural nutrition, it’s neuherbs’ with an aim to capture major stakes…

August 16, 2022 13:23 IST

The future of smart wearables in India is inclined to look a lot more diverse than the present scenario.

Independence Day 2022: Why Indian wearable brands are betting big on ‘Make in India’

India has already started witnessing initial movement with increased production and assembly activities across products

August 15, 2022 15:04 IST

Last month, the group launched a large shopping mall, comprising 2.2 million square feet of built-up area and one million square feet of leasable area, in Lucknow, Uttar Pradesh.

Lulu Group plans to develop more shopping malls in India

The group has five operational malls in India at Kochi, Trivandrum, Thrissur, Bengaluru and Lucknow, comprising about 3.7 million square…

August 15, 2022 14:09 IST

While his passing away will have an impact on the market and he will be missed, he will be remembered for inspiring many young investors not only in financial markets but also in brands and marketing.

Rakesh Jhunjhunwala and the brands he believed in!

The advertising and marketing community believes that the late Jhunjhunwala has left behind a very strong legacy

August 14, 2022 15:04 IST

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